Active Subscriptions

The Active Subscriptions chart is a key metric for tracking the number of ongoing subscriptions to your app. It provides a clear view of how many users are actively engaged with your app's subscription model, helping you understand user retention and the overall health of your recurring revenue stream.

Calculation

Active Subscriptions are calculated by counting the number of subscriptions that are currently active, meaning the user has an ongoing subscription that has not expired, been cancelled, or lapsed.

Usage

The Active Subscriptions metric is crucial for assessing the size of your current paying user base and evaluating the long-term success of your subscription model.

To maximize Active Subscriptions in Botsi, track the trends in your active subscription base over time. Segment your subscriptions by type (e.g., monthly vs. yearly) to identify which plans are most popular, and analyze trends in subscription cancellations or renewals. This data will help you adjust your pricing, marketing, and product strategies to improve user retention and grow your active subscriber base.