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Active trials

The Active Trials chart tracks the number of users who are currently in the trial period of your app’s subscription. This metric helps you understand how many users are exploring your app's premium features before committing to a paid subscription.

Calculation​

Active Trials are calculated by counting the number of users who have started a trial and are currently in the trial period. These are users who haven’t yet converted to a paid subscription or cancelled their trial.

Example: How Active Trials are calculated

If your app had the following in a given month:

  • 200 new users started a trial
  • 150 users are still in the trial period at the end of the month

The number of Active Trials would be:
Active Trials = 150

Usage​

The Active Trials metric is important for tracking the number of users exploring your app’s premium features before making a purchase decision. It serves as an indicator of potential future revenue from conversions to paid subscriptions.

To maximize Active Trials in Botsi, consider these strategies:

  • Onboarding Experience: Ensure your trial users are fully engaged with your app’s premium features during their trial period.
  • Incentivize Conversion: Offer incentives such as discounts or exclusive features to encourage trial users to convert to paid subscriptions.
  • Email Campaigns: Send reminders and updates to trial users to keep them engaged and prompt them toward conversion before their trial expires.