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Expired Subscriptions

The Expired Subscriptions chart tracks the number of subscriptions that have ended, either because the user chose not to renew or after the subscription duration lapsed. This metric provides insight into churn and helps identify patterns in user behavior related to subscription cancellations or non-renewals.

Calculation​

Expired Subscriptions are calculated by counting the number of subscriptions that have reached the end of their term and were not renewed. This includes both voluntary non-renewals by the user and automatic expirations based on subscription durations (e.g., monthly or yearly).

Example: How Expired Subscriptions are calculated

If your app had the following subscription data:

  • 100 subscriptions were set to expire in a given month
  • 30 of those were not renewed and have expired

The number of Expired Subscriptions would be: Expired Subscriptions = 30

Usage​

The Expired Subscriptions metric is important for understanding the rate at which users are no longer continuing their subscriptions. By tracking expired subscriptions, you can evaluate the effectiveness of your renewal efforts and identify areas for improvement in retaining users.

To reduce the impact of Expired Subscriptions in Botsi, consider these strategies:

  • Automated Renewal Reminders: Send reminders to users before their subscriptions expire to encourage renewals.
  • Incentivize Renewals: Offer incentives such as discounts or additional features to users who renew their subscriptions before expiration.
  • Engage Users Early: Engage users during their subscription period to increase the likelihood of renewal, making them aware of the value your app provides.