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Installs

The Installs chart is a key metric for tracking the total number of times your app has been installed. It provides insight into the reach and popularity of your app, helping you understand how effectively you are attracting new users.

Calculation​

Installs are calculated by counting each installation of the app, whether it’s a fresh download or a reinstallation by an existing user. This metric includes all installations across platforms, such as the App Store or Google Play.

Example: How Installs are calculated

If your app had the following installs in a given month:

  • 1,000 new installs
  • 200 re-installs by existing users

The total number of installs for the month would be:
Installs = 1,000 + 200 = 1,200 installs

Usage​

The Installs metric helps you gauge the success of your marketing and acquisition campaigns, as well as the overall demand for your app.

To maximize Installs in Botsi, track installs by source (e.g., organic, paid) to understand which channels are driving the most users. By monitoring this metric, you can refine your acquisition strategies and promotional efforts to increase visibility, attract more users, and grow your app’s reach.