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Net Subscriptions

The Net Subscriptions chart is an important metric for understanding the overall health of your subscription base. It reflects the total number of subscriptions after accounting for both new acquisitions and cancellations, giving you a clear view of how your app’s subscriber count is changing over time.

Calculation​

Net Subscriptions are calculated by subtracting cancellations from the sum of new subscriptions and renewals during the selected period.

Example: How Net Subscriptions are calculated

If your app had the following in a given month:

  • 100 new subscriptions
  • 50 renewals
  • 20 cancellations

The total number of net subscriptions for the month would be:
Net Subscriptions = (100 + 50) − 20 = 130 net subscriptions

Usage​

The Net Subscriptions metric helps you assess the overall growth or decline in your subscriber base, offering a more accurate reflection of your app’s performance than simply tracking new subscriptions.

To maximize Net Subscriptions in Botsi, focus on reducing churn and increasing customer retention. By segmenting your data based on renewal status or subscription type, you can identify areas for improvement in your subscription model and refine your strategies to retain subscribers and reduce cancellations.