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New trials

The New Trials chart tracks the number of users who have started a trial subscription within a specific period. This metric is essential for understanding how well your marketing and acquisition strategies are driving new users to explore your app’s premium features.

Calculation​

New Trials are calculated by counting the number of users who begin a trial during the selected period, regardless of whether they convert to a paid subscription afterward.

Usage​

The*New Trials metric helps you assess the effectiveness of your user acquisition efforts, particularly how many new users are willing to test your premium features.

To maximize New Trials in Botsi, consider these strategies:

  • Promotions and Offers: Run targeted campaigns to attract new users and offer compelling trial incentives.
  • Clear Value Proposition: Ensure that users clearly understand the benefits of the trial and how it enhances their experience with your app.
  • User Acquisition Channels: Analyze which marketing channels are driving the most trial sign-ups (e.g., ads, referrals, content marketing) and optimize them.