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Non-Subscriptions

The Non-subscriptions chart tracks the revenue generated from one-time purchases, rather than recurring subscription payments. This metric provides insight into how much revenue your app earns from individual transactions like non-consumable in-app purchases, upgrades, or other one-off products.

Calculation​

Non-subscriptions are calculated by summing up the revenue generated from all one-time purchases within a given period. This includes both consumable and non-consumable purchases, as well as any upgrades or additional products bought by users.

Example: How Non-subscriptions are calculated

If your app had the following in a given month:

  • 100 one-time purchases at $5 each
  • 50 upgrades at $10 each

The total revenue from Non-subscriptions would be:
Non-subscriptions = (100 * $5) + (50 * $10) = $1,000

Usage​

The Non-subscriptions metric is crucial for understanding the portion of your revenue that comes from one-time purchases. While subscription revenue offers long-term stability, non-subscription revenue is often driven by specific user actions and can provide a significant revenue boost.

To maximize Non-subscriptions in Botsi, consider these strategies:

  • In-app Purchases: Offer compelling in-app products or upgrades that users are likely to purchase.
  • Seasonal Promotions: Run limited-time offers or sales to encourage one-time purchases.
  • Cross-selling and Upselling: Use in-app prompts to encourage users to buy additional features or products.