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Subscription Renewal Cancelled

The Subscription Renewal Cancelled chart tracks the number of subscriptions that were cancelled at the time of renewal. This metric provides valuable insight into customer retention and the effectiveness of your renewal processes. High cancellation rates at renewal can indicate issues with user satisfaction, pricing, or product relevance.

Calculation​

Subscription Renewal Cancelled is calculated by counting the number of subscriptions that were set to renew but were cancelled before the renewal took place. This includes both voluntary cancellations by users and cancellations initiated by the system due to issues like payment failures.

Example: How Subscription Renewal Cancelled is calculated

If your app had the following subscription data:

  • 50 subscriptions were due to renew in a given month
  • 10 of those were cancelled at renewal

The number of Subscription Renewal Cancelled would be: Subscription Renewal Cancelled = 10

Usage​

This metric is crucial for understanding churn, particularly how many customers choose not to continue with their subscription at the time of renewal. Monitoring this metric helps you identify potential issues and make improvements to your retention strategies.

To reduce the impact of Subscription Renewal Cancelled in Botsi, consider the following:

  • Retention Campaigns: Use targeted campaigns (e.g., discounts, special offers) to retain users at the time of renewal.
  • Payment Options: Provide flexible payment plans to make renewal easier for users.
  • User Feedback: Collect feedback from users who cancel at renewal to identify reasons for churn and improve your offerings.