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Trials Renewal Cancelled

The Trials Renewal Cancelled chart tracks the number of trials that were cancelled at the time of renewal. This metric provides insight into how many users chose not to continue their trial after it expired, helping you identify potential issues in your conversion process or user experience.

Calculation​

Trials Renewal Cancelled is calculated by counting the number of trial subscriptions that were set to renew but were cancelled before the renewal took place. This includes both voluntary cancellations by users and automatic cancellations due to factors like payment issues or inactivity.

Example: How Trials Renewal Cancelled is calculated

If your app had the following trial data:

  • 150 trial subscriptions were set to renew
  • 40 of those trials were cancelled at renewal

The number of Trials Renewal Cancelled would be:
Trials Renewal Cancelled = 40

Usage​

The Trials Renewal Cancelled metric is crucial for understanding user churn at the critical point of trial-to-paid conversion. High cancellation rates at renewal could indicate issues such as dissatisfaction with the trial experience or a lack of perceived value in upgrading to a paid plan.

To reduce Trials Renewal Cancelled in Botsi, consider these strategies:

  • Engage Users During Trial: Keep users engaged with personalized content or features throughout the trial period to increase their likelihood of converting to a paid subscription.
  • Offer Incentives: Provide discounts or exclusive benefits to users who convert before their trial expires.
  • Understand the Reasons: Collect feedback from users who cancel trials to identify the reasons for churn and improve the trial experience.