Skip to main content

Event Feed

An Event Feed in Botsi is a powerful feature that tracks and displays customer interactions with your products or services in real-time. It helps you monitor customer behavior, including trial activations, purchases, and renewals. By leveraging the Event Feed, you can gain valuable insights into how customers engage with your products, identify trends, and optimize strategies for conversion and retention.

With Event Feeds, you can:

  • Track Customer Interactions: Monitor key customer activities such as trial starts, product purchases, and renewal statuses.

  • Gain Insights into Revenue: Understand the revenue generated by each customer interaction to analyze financial performance.

  • Manage Renewals: Keep track of upcoming product renewals and avoid missing important events.

How Event Feed Works​

The Event Feed in Botsi displays a live stream of events linked to customer interactions with your products. Each entry includes key details such as customer ID, product purchased, revenue generated, and the timing of the event (e.g., trial start, purchase, or renewal).

1
View Customer Events

In your dashboard, you can view a comprehensive list of all events, which includes the customer ID, the product involved, the revenue, and the time of purchase. The feed updates in real-time to reflect the latest customer activities.

2
Track Revenue and Expiration Dates

The feed also tracks revenue and product expiration dates. You can easily see when trials are about to expire and when subscriptions are up for renewal. This allows you to take proactive measures, such as sending reminders to customers or offering them renewal incentives.

3
Analyze Renewal Data

The renewal column in the Event Feed allows you to track customers who have an upcoming renewal. You can use this information to reach out to users ahead of their renewal, improving customer retention.

By using the Event Feed, you can stay on top of customer interactions, track your revenue, and make data-driven decisions that improve customer retention and increase your business's overall performance.