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Fits Outfit Planner Closet onboarding flow

23 screens · Screen Recording · recorded Oct 2026
OtherFreemiumpaywall: post onboarding quizquiz drivengoal settingsocial proof heavypermissions firstannual default with trial

Fits Outfit Planner Closet pricing and paywall terms

7 day free trial, then Yearly at USD 12.99 billed annually (shown as $1.08/mo) or Monthly at USD 2.99. A Free versus Pro comparison runs immediately before the plan picker, and the free tier stays usable.

Fits Outfit Planner Closet onboarding screen 3: The value prop carousel is the actual app, screen by screen: clothes, outfits, collections, profile3
The value prop carousel is the actual app, screen by screen: clothes, outfits, collections, profile. Real product UI instead of illustrations. For a utility that's the honest version, and it sets expectations the product can meet.
Fits Outfit Planner Closet onboarding screen 6: A populated profile with followers and 'Alice started following you'6
A populated profile with followers and 'Alice started following you'. They show the social layer before you've added a single item. It's a promise they have to keep later, and empty social is the fastest way to lose a user.
Fits Outfit Planner Closet onboarding screen 10: Tracking prompt on top of the carousel, before a single question10
Tracking prompt on top of the carousel, before a single question. Fits clearly wants attribution data, because it asks 'how did you find out about us?' seven screens later. Asking the system before asking the user is the wrong order of those two.
Fits Outfit Planner Closet onboarding screen 12: 'Create your free account to backup outfits and sync across devices.' Signup justified by a benefit rather…12
'Create your free account to backup outfits and sync across devices.' Signup justified by a benefit rather than simply demanded. Still ahead of the quiz, which costs them people, but at least the reason is a real one.
Fits Outfit Planner Closet onboarding screen 13: Apple sign-in taken, with the relay-address option on offer13
Apple sign-in taken, with the relay-address option on offer. Worth tracking how many pick it when your retention plan runs on email.
Fits Outfit Planner Closet onboarding screen 15: 'What do you want the most from Fits?' Track what I'm wearing, organize my clothes, create and discover15
'What do you want the most from Fits?' Track what I'm wearing, organize my clothes, create and discover. Three different products in one app, and the answer decides which one you get shown first.
Fits Outfit Planner Closet onboarding screen 17: 'How did you find out about us?' and ChatGPT sits on the list between online search and friends17
'How did you find out about us?' and ChatGPT sits on the list between online search and friends. A current and slightly startling attribution option, and it says plenty about where discovery is actually moving.
Fits Outfit Planner Closet onboarding screen 18: 'Add a selfie to try on outfits with AI18
'Add a selfie to try on outfits with AI. We also customize outfit suggestions based on your facial features.' A heavy ask, justified twice in two lines, and both reasons are concrete rather than hand-waving.
Fits Outfit Planner Closet onboarding screen 19: 'Dress according to the weather near you.' Location permission with the payoff in the sentence19
'Dress according to the weather near you.' Location permission with the payoff in the sentence. One line, obvious benefit.
Fits Outfit Planner Closet onboarding screen 21: Date of birth with Apple's declared-age sheet behind it: 'share that you're an adult so you're not limited to…21
Date of birth with Apple's declared-age sheet behind it: 'share that you're an adult so you're not limited to child-appropriate experiences'. Worth watching how the platform's age APIs are starting to appear inside onboarding flows.
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Fits Outfit Planner Closet onboarding screen 26: 'Fits helps you make better purchases', with cost per wear at $0.12 against $17.5026
'Fits helps you make better purchases', with cost per wear at $0.12 against $17.50. One number that moves the app from a toy to a money-saver. This is the screen that justifies the subscription, and it lands before the quiz has even finished.
Fits Outfit Planner Closet onboarding screen 27: Style selection, multi-select, a dozen named aesthetics including old money, techwear and alternative27
Style selection, multi-select, a dozen named aesthetics including old money, techwear and alternative. Specific labels beat a slider here, because people know which of these they are and enjoy saying so.
Fits Outfit Planner Closet onboarding screen 39: 'How close to your style should we recommend looks?' Stick to my style, balanced, open to new39
'How close to your style should we recommend looks?' Stick to my style, balanced, open to new. Tuning the algorithm by hand, which is a real setting and also a signal that there is an algorithm worth paying for.
Fits Outfit Planner Closet onboarding screen 41: Fifteen screens of 'add suggested pieces'41
Fifteen screens of 'add suggested pieces'. Onboarding becomes data entry here, and it's where most people would quit. They're right that an empty wardrobe makes the app useless, but this is a lot of work to ask for before any payoff has arrived.
Fits Outfit Planner Closet onboarding screen 56: 'Over 20k reviews' with full quotes rather than a star count, placed after the work and before the…56
'Over 20k reviews' with full quotes rather than a star count, placed after the work and before the notification ask.
Fits Outfit Planner Closet onboarding screen 58: 'Get notified on daily outfit suggestions.' The notification framed as the product's daily habit, which is…58
'Get notified on daily outfit suggestions.' The notification framed as the product's daily habit, which is what it actually is.
Fits Outfit Planner Closet onboarding screen 60: 'Time to train your personal stylist.' The loading screen reframed as training rather than waiting, so the…60
'Time to train your personal stylist.' The loading screen reframed as training rather than waiting, so the delay reads as your investment rather than their latency.
Fits Outfit Planner Closet onboarding screen 65: 'Your style profile: tailored, relaxed, minimal, streetwear, classic.' Your own selections handed back as an…65
'Your style profile: tailored, relaxed, minimal, streetwear, classic.' Your own selections handed back as an identity. Personalization continuity, and it's the setup the paywall leans on.
Fits Outfit Planner Closet onboarding screen 67: A Free versus Pro comparison before the price67
A Free versus Pro comparison before the price. Showing what Free actually gets you is unusual and honest, and it lets the Pro column do the selling instead of the copy.
Fits Outfit Planner Closet onboarding screen 68: 'We'll send you a reminder before your free trial ends68
'We'll send you a reminder before your free trial ends. No payment due now.' Both of the objections to starting a trial, handled on one screen.
Fits Outfit Planner Closet paywall with pricing, onboarding screen 6969
'Choose your plan. 7 days free.' Yearly at $1.08/mo billed $12.99 annually, against monthly at $2.99. Worth setting against the AI photo apps charging $7.99 a week. Different business, different churn assumption, and this one is priced to be kept.
Fits Outfit Planner Closet onboarding screen 75: The Apple sheet for Fits Pro, one week free75
The Apple sheet for Fits Pro, one week free. This is where the binding terms live, and the only place the renewal is stated before you commit.
Fits Outfit Planner Closet onboarding screen 78: 'Add 2 more tops unlocks outfit suggestions.' A specific first task with the reward named on the same line78
'Add 2 more tops unlocks outfit suggestions.' A specific first task with the reward named on the same line. Two items is a gap you can close in a minute, which is why it gets closed.