Locato Family Gps Locator onboarding screen 3: Tracking permission on screen three, ahead of the pitch

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Tracking permission on screen three, ahead of the pitch. 'Locato uses tracking to measure ad performance' is at least straight about what it's for.

Locato Family Gps Locator onboarding screen 4: 'Keep loved ones safe, find them easily.' Live location, arrival alerts, SOS, listed as three words under the…

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'Keep loved ones safe, find them easily.' Live location, arrival alerts, SOS, listed as three words under the headline. For a safety product SOS is the one that sells, and they put it in the first thing you read.

Locato Family Gps Locator onboarding screen 5: A mockup showing Husband 'Now At work, 12 mi away' and Me 'Now in Manhattan'

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A mockup showing Husband 'Now At work, 12 mi away' and Me 'Now in Manhattan'. They demo the payoff with fake data before asking for anything real. Cheap to build and it beats a feature list every time.

Locato Family Gps Locator onboarding screen 6: 'Enter a phone number or pick one from contacts', with a Skip in the corner and 'Your info stays private and…

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'Enter a phone number or pick one from contacts', with a Skip in the corner and 'Your info stays private and is never shared with third parties' underneath. Asking for someone else's number this early is a heavy ask. The privacy line and the skip are what keep people moving through it.

Locato Family Gps Locator onboarding screen 8: They look up the number's country and show it resolving on a map

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They look up the number's country and show it resolving on a map. A loading moment that proves the app did something with what you handed over.

Locato Family Gps Locator paywall with pricing, onboarding screen 10

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Three tiers plus lifetime. Watch the weekly: $0.99 with $19.99 struck through, and in grey underneath, 'Then $19.99 / week'. That's the trap tier and it exists to make $29.99 a year look obvious. Lifetime at $39.99 is only ten dollars more than the year, so it's anchoring the annual rather than genuinely selling itself.

Locato Family Gps Locator onboarding screen 12: 'Don't rush off

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'Don't rush off. Before you go, unlock 7 days for $0.49 weekly.' The rescue offer drops the plan picker for a single cheap trial. One decision instead of three, which is the right move once someone has already walked away.

Locato Family Gps Locator onboarding screen 15: 'My Circle, 0 devices.' You land on an empty map with nobody on it

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'My Circle, 0 devices.' You land on an empty map with nobody on it. For a product that's worth nothing until a second person joins, this screen should be an invite flow. Every invite sent is a user acquired, so it's the cheapest growth loop they have and they aren't running it.

Locato Family Gps Locator onboarding flow

Locato Family Gps Locator pricing and paywall terms

See every screen up close.

Locato Family Gps Locator pricing and paywall terms

More utility onboarding flows