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Sign-up is the first screen: Google, Apple or Facebook under 'Welcome! Let's customize MyFitnessPal for your goals.' Social auth up front is cheap for high-intent users, and the email step is held until after the quiz, same as the earlier capture.

Myfitnesspal onboarding screen 6: 'What can we call you?' with a 'Skip for now' option

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'What can we call you?' with a 'Skip for now' option. Asking for a name first is a cheap personalization hook, and making it skippable keeps the very first question zero-friction.

Myfitnesspal onboarding screen 11: Goals as a multi-select, 'select up to three.' Fitness goals overlap (lose weight, gain muscle, manage…

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Goals as a multi-select, 'select up to three.' Fitness goals overlap (lose weight, gain muscle, manage stress), so a single answer would throw away data. This is the zero-party data that shapes the copy on the next screen.

Myfitnesspal onboarding screen 12: 'Great

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'Great! You've just taken a big step on your journey.' A reward beat after one question, plus a reason to believe: tracking food is 'self-monitoring', which is scientifically proven. It ends with 'let's talk about your goal to lose weight', echoing the goal you just picked.

Myfitnesspal onboarding screen 13: 'In the past, what were barriers to achieving weight loss?' as select-all-that-apply

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'In the past, what were barriers to achieving weight loss?' as select-all-that-apply. Good that it's multi-select. Most people have more than one reason (time, cravings, social eating), and naming them gets you nodding along.

Myfitnesspal onboarding screen 14: 'We get it

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'We get it. A busy lifestyle can easily get in the way.' The response is tailored to the barrier you picked, then 'we've helped millions of people' for a bit of social proof. Answering back to the user makes the quiz feel like a conversation instead of a form.

Myfitnesspal onboarding screen 15: Activity level with concrete examples ('bank teller, desk job', 'teacher, salesperson')

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Activity level with concrete examples ('bank teller, desk job', 'teacher, salesperson'). Examples make self-reporting more accurate, and the line 'not including workouts, we count that separately' heads off the obvious confusion.

Myfitnesspal onboarding screen 17: Sex, age and location on one screen with 'we use biological sex at birth and age to calculate an accurate…

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Sex, age and location on one screen with 'we use biological sex at birth and age to calculate an accurate goal for you.' Explaining why you're asking makes sensitive questions feel useful instead of nosy. Bundling three inputs also keeps the screen count down.

Myfitnesspal onboarding screen 24: Height, weight and goal weight with 'it's ok to estimate, you can update this later.' Lowering the stakes on…

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Height, weight and goal weight with 'it's ok to estimate, you can update this later.' Lowering the stakes on the weigh-in reduces the chance someone stalls because they don't know the exact number.

Myfitnesspal onboarding screen 30: Weekly goal with 'Lose 1 pound per week' marked recommended

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Weekly goal with 'Lose 1 pound per week' marked recommended. A default nudges people toward a realistic pace instead of the aggressive 2 lbs option, which should mean fewer people quit in week one.