12Health-data consent sits on the very first screen, gating the 'Let's go' button behind a checkbox to share your health data. That's a big ask before they've shown you anything. I'd test moving consent to where it's actually used (the Apple Health step late in the flow) and leading with the goal instead.3456Email signup before a single question. The highest-intent moment is right now, but asking people to create an account before any value leaks the ones who'd have happily answered a quiz. Pushing account creation to after the quiz, once they've invested, usually lifts completion.789101112And it's an email OTP, so you leave the app to grab a code from your inbox. Every app-switch is a chance to drop, and that's worse than a password. If signup has to be this early, a one-tap Apple or Google login would cut the friction.13141516171819202122232425262728293031323334353637383940414243444546'What's your name,' then 'lovely to meet you, Jacob.' Cheap data to collect once and reuse everywhere: the name shows back up on the paywall, the plan-ready screen, and the Avo coach intro. Zero-party personalization that makes the whole flow feel built for you.4748495051'Which one goal matters most to you' as single-select. Forcing one primary goal is smart, it gives them a clean anchor to segment the messaging and paywall around later.5253Then 'select as many additional goals as you want' as multi-select. Nice pairing with the previous screen: one primary goal to lead with, plus a wider net of secondary motivations they can echo back at you downstream.5455565758596061626364'Do you have an event inspiring you to lose weight' (wedding, vacation, reunion). Tying the goal to a real deadline adds urgency and hands them an emotional hook to reference later.656667Loading screen that 'analyzes your answers' with a Trustpilot review sitting underneath ('lost 8 lbs in one week, much better than Weight Watchers'). The wait sells the personalization work and lands social proof at the same time.6869The payoff: a graph predicting 'you'll hit 182 lbs by June 2.' Putting a specific number and date on the outcome makes the goal feel concrete and close. This is the perceived-value spike they cash in at the paywall.707172737475767778Start of a 'we are creating a program for you' carousel that pre-handles objections: 'you can still eat whatever you want,' 'no good and bad foods,' 'if you mess up that's okay too.' They're answering the reasons people quit diets before asking for money.7980818283848586878889909192939495A whole second quiz section on motivation and doubts. It's a long onboarding, so framing it as 'what drives you, let's find out' keeps people feeling guided instead of interrogated.96979899100101102103104105'What's giving you doubts' (previous diets too restrictive, worry I'll gain it back, I'll plateau). They're harvesting objections so the plan and the paywall copy can answer them directly.106108109110111Medical-conditions questions framed as 'to provide you with a safer fasting experience.' Reframing a data grab as a safety benefit lowers resistance to handing it over.112113114115116117118119'Creating your personal plan' loading with '15 million users trusted us their weight loss journey' and task counts ticking up. Another work-being-done screen, stacked with social proof right before the reveal.120121122123124125126127The prediction again, now with a BMI band marking 'You' in the OVERWEIGHT zone. Loss aversion: show them where they are before showing the fix.128129130131132133134135136137138139140141142143The paywall. Defaults to 3 months at $29.99 with 'MOST POPULAR' and 'SAVE 44%,' anchored against the $17.99/month welcome offer. No free trial, just a discounted intro that renews at $59.99 per 3 months. Charging up front sends a high-quality buyer signal to ad networks and skips the trial leak. The top is a swipeable value-prop carousel instead of a static wall.144145146147Same paywall, different headline benefit and a monthly variant ($17.99 first month, then $29.99). They cycle the value prop as you swipe, so the offer keeps reframing itself without you leaving the page.148149150Apple Health permission after the paywall, framed as 'let Apple Health do the tracking for you' with the benefit (auto-sync) spelled out. Asking for the health grant here, tied to a clear reason, beats the blanket consent they demanded back on screen one.151152153154156157'Hey Jacob, I'm Avo, your AI coach, here to help you lose 8 lbs by May 26.' Personalized with the name and the exact goal number from the quiz. Giving the AI a name and a face makes the coaching feel like a relationship instead of a feature.158After the first paywall you hit 'your personal plan is waiting,' then a second paywall. Most people don't buy on the first ask, so a follow-up offer right after picks up some of them.159160You land on a home screen that's still locked: 'complete today's check-in to get your plan' plus an 'Unlock with Premium' button. Don't drop a new user into a gated dashboard. I'd test giving them one real unlocked win on day one before pushing the upgrade again.161162163164165166167168169170
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