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Fitness

Muscle Booster onboarding flow

35 screens · Screen Recording · recorded Jul 2024
FitnessHard paywallpaywall: post onboarding quizquiz drivengoal settingpermissions firstthree tier comparison

Muscle Booster pricing and paywall terms

1 Year $59.99 ($1.15/week, Best value, default) vs 3 Months $29.99 vs 1 Month $19.99, no trial

Muscle Booster onboarding screen 1: App Tracking Transparency is the very first thing you see, before any value1
App Tracking Transparency is the very first thing you see, before any value. For an app that lives on paid acquisition, the ATT opt-in is worth a lot, so they ask while curiosity is highest. The hero image doing all the selling behind it helps.
Muscle Booster onboarding screen 2: 2
"Build your perfect body." Aspirational and visual. The shirtless hero says exactly who this is for. "I already have an account" is there, but no signup is required to start.
Muscle Booster onboarding screen 4: 4
"60 million users have chosen us" right after "#1 men's fitness app" (App Annie, 2021). Then the notification permission pops over it. Two permission asks in the first four screens is aggressive. I'd tie the notification ask to a workout reminder later in the quiz.
Muscle Booster onboarding screen 5: 5
"Step 1 of 33." A visible counter works as a progress bar, but 33 steps is a long quiz. Showing the full number up front might scare some people off. Many apps show a bar without the total.
Muscle Booster onboarding screen 7: Body type with illustrated torsos (Skinny, Regular, Extra) is the Noom/BetterMe playbook for male fitness7
Body type with illustrated torsos (Skinny, Regular, Extra) is the Noom/BetterMe playbook for male fitness. Picking a picture of yourself is faster and less awkward than typing numbers.
Muscle Booster onboarding screen 9: 9
"Do you like your body?" with "I hate looking in the mirror" as an option. It gets you to say the pain out loud, which the plan and paywall then promise to fix.
Muscle Booster onboarding screen 11: 11
"Choose your desired body type: Cut, Bulk, Extra bulk." Now you've picked where you are and where you want to be. That before and after is the core of the whole promise.
Muscle Booster onboarding screen 12: Target zones on a body map (Arms, Pecs, Belly, Legs)12
Target zones on a body map (Arms, Pecs, Belly, Legs). Tapping your own body is more engaging than a list, and it's exactly the data that shows up again on the paywall illustration.
Muscle Booster onboarding screen 13: 13
"When was the last time you were happy with your body image?" Another emotional question. It frames the purchase as fixing something that's been bothering you for years.
Muscle Booster onboarding screen 16: 16
"Boosting libido" is on the list of motivations. They know the audience and they aren't shy about it.
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Muscle Booster onboarding screen 18: 18
"Choose your main priorities" is a big multi-select grid. After 7 single-select screens it's a nice change of pace, and it collects more zero-party data per tap.
Muscle Booster onboarding screen 23: Fitness level with a short line under each option (23
Fitness level with a short line under each option ("Work out 2-3 times a week"). Defining the levels helps people answer honestly, which matters when it's setting workout intensity.
Muscle Booster onboarding screen 25: 25
"How many push-ups can you do?" A concrete fitness test is better than asking people to rate themselves.
Muscle Booster onboarding screen 2727
Muscle Booster onboarding screen 2929
Muscle Booster onboarding screen 3030
Muscle Booster onboarding screen 3232
Muscle Booster onboarding screen 3333
Muscle Booster onboarding screen 3434
Muscle Booster onboarding screen 35: A mid-quiz education break at step 17: 35
A mid-quiz education break at step 17: "Restrictive diets lead to rapid weight-loss plateaus" with a chart and "you'll see a difference in 28 days." It gives you a breather and plants a timeline for results before the paywall.
Muscle Booster onboarding screen 38: 38
"Are you an organized person?" to "build a new workout habit according to your level of organization." Clever question because "Need assistance" and "Completely disorganized" set up the value of a structured plan.
Muscle Booster onboarding screen 44: 44
"Do any of these vices hold you back?" Sweet tooth, soda, midnight snacks, alcohol, sleep. Multi-select, and it makes the plan feel like it covers more than workouts.
Muscle Booster onboarding screen 50: Enter your weight and you get an instant BMI verdict: 50
Enter your weight and you get an instant BMI verdict: "Your BMI is 25.7, which is considered overweight." Real-time feedback inside the quiz shows the questions are being used, and a shock stat raises urgency before the plan.
Muscle Booster onboarding screen 52: 52
"We ask your age to make adjustments to your personal plan." Explaining why you're asking for personal data is a small thing that lifts completion.
Muscle Booster onboarding screen 55: Workout location (Home, Gym, A mix)55
Workout location (Home, Gym, A mix). This matters for whether the product is usable at all, so it belongs in the quiz. Good question.
Muscle Booster onboarding screen 63: 63
"Muscle Booster will create a starter equipment list based on the type of gym you pick," with Planet Fitness named as an example. Naming a real gym makes it concrete. "Skip this question" is there too, which is rare in these flows.
Muscle Booster onboarding screen 67: 67
"How would you like to measure your progress?" with "The way I look in the mirror" first. It ties back to the mirror question at step 3.
Muscle Booster onboarding screen 69: 69
"Slow and steady wins the race" versus "As fast as possible." Pace preference is a smart way to set expectations so people don't churn when results are slower than the ads promised.
Muscle Booster onboarding screen 70: 70
"Based on your current level we recommend working out 3 times per week," then you pick the days. Choosing specific days is a commitment to a schedule, which is a stronger micro-commitment than a generic goal.
Muscle Booster onboarding screen 76: 76
"Is there a special occasion you want to lose weight for?" Vacation, wedding, beach trip. An event gives the plan a deadline, and deadlines create urgency on the paywall.
Muscle Booster onboarding screen 78: Terms and privacy agreement as step 33 with a checkbox78
Terms and privacy agreement as step 33 with a checkbox. It reads like compliance, but it's also one more deliberate tap right before the plan reveal.
Muscle Booster onboarding screen 80: 80
"Creating your personal plan" with a percent counter. Loading screen to show the work they're doing for you and to reinforce the personalization value.
Muscle Booster onboarding screen 86: 86
"Your weight loss plan is ready!" with a Week 1 to Week 4 curve heading down. The 4-week chart echoes the "difference in 28 days" promise from the diet screen.
Muscle Booster paywall with pricing, onboarding screen 8787
Three plans, no trial: 1 Month $19.99, 1 Year $59.99 ("Best value," preselected), 3 Months $29.99 ("Popular"). Each is also shown per week ($4.66, $1.15, $2.31), so the annual looks tiny next to the monthly. The body illustration highlights the target zones I picked. Clean personalization continuity, but it's a static paywall with no reviews or plan detail after a 33-step quiz.
Muscle Booster onboarding screen 100: Close the purchase sheet and you land back on 100
Close the purchase sheet and you land back on "Your weight loss plan is ready!" with "Get my plan," which leads back to the paywall. No skip and no discount offer here. Classic hard paywall loop.

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