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Pocket Casts onboarding flow

12 screens · Screen Recording · recorded Nov 2023
EntertainmentSoft paywall · trial optionalpaywall: post signup pre valueminimal fast trackannual default with trialfeature list

Pocket Casts pricing and paywall terms

Yearly/monthly toggle across two tiers: Plus, 'Try 1 month, then $899.00 per year', and Patron at $1,999.00 per year. Those amounts are local currency, not USD. The capture is on a storefront whose currency also uses a dollar sign, which is why a podcast app appears to charge $1,999 a year. Read the structure here, not the numbers.

Pocket Casts onboarding screen 1: Signup is the first thing you see, before a single episode plays1
Signup is the first thing you see, before a single episode plays. They pitch the account around sync ('sync your listening experience across all your devices'), which is a real benefit for an app with desktop and watch apps, so the ask makes sense. The 'Not Now' in the corner gives the dropout-prone users an escape instead of forcing it. I'd test letting people hit play on an episode first, then asking to create an account to save it.
Pocket Casts onboarding screen 22
Pocket Casts onboarding screen 33
Pocket Casts onboarding screen 44
Pocket Casts onboarding screen 55
Pocket Casts onboarding screen 66
Pocket Casts onboarding screen 77
Pocket Casts paywall with pricing, onboarding screen 88
The Plus paywall fires right after signup, before you've heard anything. Yearly default with a one-month free trial, monthly toggle sitting next to it. The feature list is all power-user stuff: desktop apps, folders, watch playback, 20GB storage, themes. The 'undying gratitude of everyone here at Pocket Casts' line is good brand voice. The catch is these props are abstract to someone who hasn't used the app yet, so I'd move this wall to after they've imported their shows and listened a bit.
Pocket Casts onboarding screen 99
Pocket Casts onboarding screen 10: Swipe right and the second page is the Patron tier at a much higher annual price, framed as 'Believe in what…10
Swipe right and the second page is the Patron tier at a much higher annual price, framed as 'Believe in what we're doing and want to show your support.' That's donation framing on a premium tier: same core features plus a supporters badge and early access. Good way to catch the superfans who'll happily pay more without making it the default that scares everyone else off.
Pocket Casts onboarding screen 11: Post-paywall activation done right11
Post-paywall activation done right. 'Welcome, now let's get you listening' with three clear next steps: import your podcasts, discover something new, get the newsletter. Import is the one that matters for switchers coming from another app, since it carries their subscriptions over. They guide you to a first action instead of dropping you on a blank home, which is what most apps get wrong here.
Pocket Casts onboarding screen 1212

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