1

Paywall is the very first screen, before any signup or a single play. One plan, $34.99/year with a 7-day trial and a dismissible X. You're asking at peak install intent, which catches the people who already decided they want a podcast app, but you've built zero value yet so most will hit the X. I'd test firing this after one episode plays.

Podcast App onboarding screen 2: The ATT prompt fires right on top of the paywall, and the copy is honest about it: 'deliver personalized ads…

2

The ATT prompt fires right on top of the paywall, and the copy is honest about it: 'deliver personalized ads to you.' Stacking the tracking ask on the monetization moment is a lot to throw at someone in the first ten seconds. Honest copy tends to lower opt-in, so I'd test moving ATT to after they've played something.

Podcast App onboarding screen 3: Login and Import sit up in the corners, never forced, and the 'onboarding' is just browsing real podcast…

3

Login and Import sit up in the corners, never forced, and the 'onboarding' is just browsing real podcast tiles by category. Deferring account creation like this lowers dropout since people can use the app before committing. Sensible for a content app where the value is obvious.

4

5

6

7

8

Podcast App onboarding screen 9: Rate prompt this early, before they've listened to anything

9

Rate prompt this early, before they've listened to anything. You're asking for five stars before earning them, which risks low or negative ratings from people who haven't felt any value. I'd gate it behind an actual listen or two.