Stompers Walking Step Counter onboarding screen 3: Tracking prompt on the first screen, with 'this helps us figure out...' trailing off mid-sentence

3

Tracking prompt on the first screen, with 'this helps us figure out...' trailing off mid-sentence. A half-written reason reads worse than none, because it looks like boilerplate nobody finished.

Stompers Walking Step Counter onboarding screen 4: Name before anything else, asked as 'Howdy

4

Name before anything else, asked as 'Howdy! What's your name?' The tone is set in four words, and for a step counter that tone is most of the product.

Stompers Walking Step Counter onboarding screen 7: Birthdate on the next screen

7

Birthdate on the next screen. For a social fitness app that's an age-gate requirement, but asking this early with no stated reason is the one place the friendly voice slips. Most flows say what the number is for. This one doesn't.

Stompers Walking Step Counter onboarding screen 8: 'We use silent notifications to keep you synced.' A technical justification for the permission rather than an…

8

'We use silent notifications to keep you synced.' A technical justification for the permission rather than an engagement one. Honest, and it probably converts better than 'get reminders' would.

Stompers Walking Step Counter onboarding screen 11: 'All my friends / close friends / family / no one', and under it, 'Stompers will need friends to work'

11

'All my friends / close friends / family / no one', and under it, 'Stompers will need friends to work'. They warn you about the product's hard dependency before asking for your contacts, which is unusually upfront.

Stompers Walking Step Counter onboarding screen 12: 'Are you sure

12

'Are you sure? Stompers will need friends to work.' A confirmation screen fired on the 'no one' answer. They would rather argue with you now than have you churn in a week staring at an empty friends list.

Stompers Walking Step Counter onboarding screen 14: Phone number next, with a Skip

14

Phone number next, with a Skip. Phone is how the friend graph gets built and it's the most personal thing asked so far.

Stompers Walking Step Counter onboarding screen 15: 'Your contacts are used to find friends and are uploaded to a server.' Full disclosure in the pre-prompt…

15

'Your contacts are used to find friends and are uploaded to a server.' Full disclosure in the pre-prompt, including the part most apps leave out. It costs them opt-ins and buys them the benefit of the doubt.

20

'Meet your Stomper.' Avatar creation across four screens: character, top, colour, bottoms, hair. Pure investment, no data gathered. You've built something before you've taken a single step, and that's what makes the permissions that follow easier to grant.

Stompers Walking Step Counter onboarding screen 25: 'It's a steps app, duh.' The voice again, placed immediately before the heaviest permissions in the flow

25

'It's a steps app, duh.' The voice again, placed immediately before the heaviest permissions in the flow. Humour as a lubricant for the health and motion dialogs.