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Strava onboarding flow

28 screens · Screen Recording · recorded Oct 2026
FitnessFreemiumpaywall: post signup pre valuegoal settingsocial proof heavyannual default with trialfeature list

Strava pricing and paywall terms

Two plans, both with a free 30-day trial: Annual $79.99/year ($6.67/mo) preselected vs Strava + Runna $149.99/year ($12.50/mo, 'save up to 60%'). Skip in the header. The post-skip paywall later pushes web checkout first, 'Pay in App' second

Strava onboarding screen 1: 'Make progress toward goals.' over a phone mockup of the You tab, and the Goals widget is labeled…1
'Make progress toward goals.' over a phone mockup of the You tab, and the Goals widget is labeled 'Subscription features'. In 2024 the first slide was 'Track your active life in one place'. Now the very first frame is selling a paid feature, which tells you where Strava's head is. 'Join for free' is still the CTA, so it's still freemium.
Strava onboarding screen 3: Account creation is still step one, same as 2024: Google, Apple, or email before any question3
Account creation is still step one, same as 2024: Google, Apple, or email before any question. The account is the product at Strava (activities, followers, kudos), so they can afford it. Most apps can't.
Strava onboarding screen 8: 'We sent you a code' with a 6-digit field and 'Open email app'8
'We sent you a code' with a 6-digit field and 'Open email app'. Email signup is passwordless now, a code instead of a password. Less to type, but it sends people out of the app to their inbox mid-signup, which is a classic drop-off point. This recording shows exactly that detour.
Strava onboarding screen 24: The App Tracking Transparency prompt fires on the name screen, seconds after signup and before Strava has…24
The App Tracking Transparency prompt fires on the name screen, seconds after signup and before Strava has shown you anything. No pre-prompt explaining why. Opt-in rates on a cold ATT ask are low. I'd test moving it after the first activity or after the welcome, when people trust the app more.
Strava onboarding screen 25: 'What's your name25
'What's your name? This is how your friends can find you on Strava.' Good framing: it ties a boring field to the social payoff. In 2024 name, birthdate and gender were one 'Tell us who you are' form. Now they're split into separate one-question screens, which feels lighter per step even though it's more taps. 'Your profile is public by default' is still in the small print.
Strava onboarding screen 26: New since 2024: 'Add your phone number' right after the name, framed as security ('help protect your…26
New since 2024: 'Add your phone number' right after the name, framed as security ('help protect your account'), with SMS or WhatsApp and a Skip. It's an extra field before any value. They ask again later on the home screen (83) with a better reason, so this early one is probably low yield.
Strava onboarding screen 28: The birthday picker defaults to today's date (10/04/2026)28
The birthday picker defaults to today's date (10/04/2026). Hit OK on the default and you get 'Sorry, we can't make your account. Any personal information will be deleted.' That's an age-gate working as intended, but defaulting to today means anyone who taps through gets a scary error. Default to a plausible adult year instead.
Strava onboarding screen 35: 'What's your gender?' with the reason right under it: 'We'll use this to determine which leaderboards you…35
'What's your gender?' with the reason right under it: 'We'll use this to determine which leaderboards you appear on.' And 'Your gender will not appear on your profile.' Explaining why you ask a sensitive question, plus the privacy line, lowers the skip rate.
Strava onboarding screen 37: 'What types of activities do you like to do?' doubles as a feature tour: 'Here's a peek at what Strava has to…37
'What types of activities do you like to do?' doubles as a feature tour: 'Here's a peek at what Strava has to offer' and 'over 30 sport types'. Same as 2024. Kayak, golf and rock climb in the grid tell non-runners they belong.
Strava onboarding screen 39: New in this version: 'You're in good company39
New in this version: 'You're in good company. 150+ million runners, walkers, and other active people on Strava are excited to move with you.' A full-bleed social proof break mid-quiz. It gives you a breather and reminds you this is the biggest network in fitness, which matters for a product whose value is other people.
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Strava onboarding screen 40: 'What do you plan to use Strava for40
'What do you plan to use Strava for? Choose as many as apply.' In 2024 this was a single list ending in 'I'm just looking around'. Now it's multi-select, with a description on each option ('Find new routes based on where the community moves'). Multi-select is the right call: people want routes and a habit and to compete.
Strava onboarding screen 41: 'Where are you in your fitness journey?' from Beginner to Pro41
'Where are you in your fitness journey?' from Beginner to Pro. New since 2024, and it lines up with the Runna bundle a few screens later. A fitness level question is exactly what you'd use to pitch a training plan. I'd want to see the paywall copy change by answer, and in this capture it doesn't.
Strava onboarding screen 42: 'Custom privacy options for almost everything' with 'we'll hide the start and ends of your activities by…42
'Custom privacy options for almost everything' with 'we'll hide the start and ends of your activities by default'. Strava's had real press about leaked home addresses and military bases, so addressing it in onboarding is smart. It removes a reason not to record.
Strava onboarding screen 43: 'A team effort' asks for data sharing, framed around the Global Heatmap: your data powers community features…43
'A team effort' asks for data sharing, framed around the Global Heatmap: your data powers community features, and 'You can stop sharing data for these purposes at any time'. Framing data collection as contributing to something you'll use is a nice touch.
Strava onboarding screen 44: The paywall now leads with 'Train smarter with Strava + Runna44
The paywall now leads with 'Train smarter with Strava + Runna. From 5K to marathon, your goals start here. Now for 60% less.' with an 'UP TO 60% SAVINGS' badge. Big change from 2024, where it was one plan with a trial timeline. Strava bought Runna, and the onboarding paywall is now the main place they cross-sell it.
Strava paywall with pricing, onboarding screen 4545
Two plans: Strava + Runna at $149.99/year ($12.50/month, 'Save up to 60%') on top, Annual at $79.99/year ($6.67/month) preselected below. The bundle works as an anchor: it's listed first and makes $79.99 look modest, but the default is still the cheaper plan. Same $79.99 and same 30-day trial as 2024, so price held flat for two years while the plan structure changed.
Strava onboarding screen 48: 'What you'll unlock' leads with three Strava + Runna features (custom training plan, expert guidance…48
'What you'll unlock' leads with three Strava + Runna features (custom training plan, expert guidance, estimated finish times) before the Strava ones. With Annual preselected, most of this list is stuff the default plan doesn't include. It sells the upgrade, but it can confuse what you're buying.
Strava onboarding screen 51: Switch to Strava + Runna and the trial timeline updates: 'Unlock every single Strava + Runna feature' and…51
Switch to Strava + Runna and the trial timeline updates: 'Unlock every single Strava + Runna feature' and 'You'll be charged $149.99' on day 30. The timeline still has the 2024 Blinkist-style beats (today, reminder in 28 days, charge in 30 days). Keeping the timeline in sync with the selected plan is good attention to detail.
Strava onboarding screen 61: Small mismatch worth flagging: the paywall says 'You won't be charged until Nov 2', but the Apple sheet for…61
Small mismatch worth flagging: the paywall says 'You won't be charged until Nov 2', but the Apple sheet for the same trial says '1-month free trial' starting Nov 4. Two days doesn't matter much, but a trial date that changes between screens is the kind of thing that triggers refund requests.
Strava onboarding screen 68: Notification primer after the paywall, with a mocked push: 'Way to go68
Notification primer after the paywall, with a mocked push: 'Way to go. Kudos for another activity in the books!' In 2024 the mockup was about a friend joining a challenge. Kudos is the better pick: it's the reward loop that brings people back. 'Make sure you select Allow on the next step' is a direct ask, and it works.
Strava onboarding screen 70: 'Record an activity with Strava' modal right on arrival, with 'Record now using Strava' or 'Connect a Device'70
'Record an activity with Strava' modal right on arrival, with 'Record now using Strava' or 'Connect a Device'. Same as 2024. One activation event, two paths, and the device path matters because a lot of Strava users never record on the phone.
Strava onboarding screen 71: New since 2024: a 'You've joined the world's largest team!' checklist at 0/4: upload your first activity…71
New since 2024: a 'You've joined the world's largest team!' checklist at 0/4: upload your first activity, follow three people, add a profile picture, connect a device. In 2024 the home screen was an empty state with challenges. A checklist with a progress bar is goal gradient, and 'Follow three people (0/3)' pushes the social loop that drives retention.
Strava onboarding screen 74: Tap into the You tab and a bottom sheet appears: 'There's so much more to Strava74
Tap into the You tab and a bottom sheet appears: 'There's so much more to Strava. Get subscribers-only features...' with 'Start Free Trial Now'. In 2024 this was blurred premium widgets inline. Contextual second ask for people who hit Skip, placed on the tab where progress features live.
Strava onboarding screen 76: Second paywall, different design: 'Try the very best of Strava76
Second paywall, different design: 'Try the very best of Strava. First month's on us.' with a timeline (Today, 2 Days before, In 30 days). No Runna here. The onboarding paywall sells the bundle, the post-skip paywall goes back to the base plan.
Strava onboarding screen 77: This is new: 'Start free trial' with an external-link icon is the primary button and it opens strava.com…77
This is new: 'Start free trial' with an external-link icon is the primary button and it opens strava.com checkout. 'Pay in App' is a plain text link under it. Web checkout is the default path and Apple IAP is the fallback. Same $79.99/year ($6.67/mo) after trial, 'Save 44%'. See the strava-app2web capture for the full round trip.
Strava onboarding screen 79: strava.com checkout: 'Free 30-Day Trial', Billed today $0, Annual subscription $79.99, 'Total billed on Nov…79
strava.com checkout: 'Free 30-Day Trial', Billed today $0, Annual subscription $79.99, 'Total billed on Nov 3, 2026'. Apple Pay keeps it to one tap, so the web step costs little friction. Same price as in-app, so Strava keeps the margin difference instead of passing a discount to the user.
Strava onboarding screen 83: 'Add your phone number' again, now as a bottom sheet on home: 'keep your account more secure and help you…83
'Add your phone number' again, now as a bottom sheet on home: 'keep your account more secure and help you connect with friends'. Better reason than the onboarding version on 26 (friends, not just security), and 'Maybe later' instead of Skip. Asking twice with a better pitch the second time is fine.
Strava onboarding screen 84: 'A Segment Challenge near you' with the 'Zappos NYC Challenge: West Side Highway' and Join Challenge84
'A Segment Challenge near you' with the 'Zappos NYC Challenge: West Side Highway' and Join Challenge. Hyper-local and brand-sponsored. It gives a brand-new user a concrete thing to do before they have any friends on the app, and it's another revenue line for Strava.

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