FitnessHard paywallpaywall: post signup pre valueminimal fast track
Sweat pricing and paywall terms
Yearly $119.99/yr ($9.99/mo, SAVE 50%) vs Monthly $19.99 with a 7-day free trial on the monthly only
12'Welcome to Sweat!' with 'support from millions, tap into our motivation'. Community is the pitch in the first line. Then it's straight to three signup buttons (Apple, Facebook, Email). No questions, no preview of a workout. Account creation is the first real ask.3Email, password, first name, last name and date of birth, all before you've seen a single workout. That's a lot of typing for zero value so far. I'd test moving signup after a short goal quiz, or at least pushing everyone to Sign in with Apple.10'Hello Alex,' is the only personalization in the flow, because the only thing they asked for was your name. Two tap-to-buy rows: Yearly '$9.99 / month' ($119.99/yr) with a 'SAVE 50%' badge, and '7 Day FREE Trial' at $19.99/month. The trial sits on the monthly, not the yearly. So the $19.99 monthly does double duty: it's the anchor that makes 'SAVE 50%' true, and it's the low-friction way in.12Hit the back arrow on the paywall and you land back on the welcome screen, not in the app. No skip, no free tier. It's a hard paywall right after signup, so the paywall has to sell on brand and community alone.
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