Waking Up onboarding screen 1: 'What's your email

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'What's your email? We'll send a code to verify your sign in.' Still signup before any content, same as July 2024. What changed is email is now the default, with Apple and Google below it. That's on purpose: if you're going to sell through web checkout, you need an email to tie the purchase to the account.

Waking Up onboarding screen 4: 'Confirm your email

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'Confirm your email. Please enter the code we sent.' No password, a one-time code. The cost is leaving the app to find the code in your inbox, which took this tester about a minute and several app switches. Every one of those is a chance to not come back.

Waking Up onboarding screen 20: 'What is your level of experience with meditation?' Still the only quiz question, three options, one tap

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'What is your level of experience with meditation?' Still the only quiz question, three options, one tap. In July 2024 the next screen echoed it back ('So are 70% of our members'). That echo isn't in this capture, so the answer goes in and nothing visibly comes out.

Waking Up onboarding screen 21: Same four-card carousel as July 2024, each card a real course and teacher: 'Mind & Emotion' by Sam Harris…

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Same four-card carousel as July 2024, each card a real course and teacher: 'Mind & Emotion' by Sam Harris, 'Mindful CBT' by Seth Gillihan, Alan Watts, 'The Stoic Path'. Benefit-led headlines like 'Better understand your mind.' Unchanged since July 2024. Real names beat a generic feature list.

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Waking Up onboarding screen 24: 'Waking Up doesn't stop at meditation

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'Waking Up doesn't stop at meditation. You'll also find hundreds of talks and lessons about happiness, ethics, psychedelics, and more.' Library breadth as the last value beat before the paywall. Unchanged from July 2024.

Waking Up onboarding screen 27: Tap the main button and you don't get Apple's sheet

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Tap the main button and you don't get Apple's sheet. You get a Stripe checkout from 'Sam Harris Media LLC': 'Try Annual, 7 days free, then $149.99 per year', Apple Pay up top, then Card, Klarna, Crypto and Bank. This is app2web. Waking Up routes the purchase to web checkout and skips Apple's cut, with Apple Pay keeping it close to one tap. Klarna and Crypto on a meditation app tells you this is a standard Stripe page, not something they designed.

Waking Up paywall with pricing, onboarding screen 30

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'Start your 7-day free trial. Cancel anytime.' with a Today / In 5 Days / In 7 Days timeline. In July 2024 this was one annual plan at $149.99 with no trial, leaning on a money-back guarantee. Now the same price comes with a trial. The bigger change is the buttons: 'Try it free, Subscribe with Waking Up' is the big white button and goes to web checkout. 'Subscribe with Apple' is a small text link under 'Or'.

Waking Up onboarding screen 31: Close the paywall and you land on 'Day 1 of 28, Introductory Course' with locks on 'Start Here' and…

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Close the paywall and you land on 'Day 1 of 28, Introductory Course' with locks on 'Start Here' and 'Meditation 1'. Same locked first task as July 2024. The difference is Timer and Daily Wisdom now have play buttons, so there's something free to do.

Waking Up onboarding screen 32: 'Welcome to Waking Up

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'Welcome to Waking Up. You have immediate access to our customizable Meditation Timer and the first Daily Wisdom session.' In July 2024 the app was effectively a hard paywall. Now there's a small free tier, and the primary button is 'Explore the App' with 'Unlock Everything' as the secondary. A soft second ask that admits most people won't start a trial on the first paywall.

Waking Up onboarding flow

Waking Up pricing and paywall terms

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Waking Up pricing and paywall terms

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