Waking Up onboarding screen 2: 'A new operating system for your mind.' Big aspirational positioning on the first screen and a single…

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'A new operating system for your mind.' Big aspirational positioning on the first screen and a single Continue button. Premium feel, no feature list.

Waking Up onboarding screen 3: 'Create an account to get started' on screen 3, before any content

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'Create an account to get started' on screen 3, before any content. Signup before value usually costs completion. Waking Up can probably get away with it because a lot of its users arrive already knowing Sam Harris.

Waking Up onboarding screen 10: The only quiz question: 'What's your level of experience with meditation?' Three options, one tap

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The only quiz question: 'What's your level of experience with meditation?' Three options, one tap. A light touch, and the answer gets used on the very next screen.

Waking Up onboarding screen 11: 'So are 70% of our members.' Nice touch

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'So are 70% of our members.' Nice touch. It makes being a beginner feel normal, doubles as social proof, and promises to 'walk you step-by-step... so you don't waste any time.' Echoing the answer right away is the personalization continuity most quizzes skip.

Waking Up onboarding screen 13: A four-card carousel where each card is a real course with a real teacher: 'Mind & Emotion' by Sam Harris…

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A four-card carousel where each card is a real course with a real teacher: 'Mind & Emotion' by Sam Harris, 'Mindful CBT' by Seth Gillihan, Alan Watts, 'The Stoic Path' by William B. Irvine. Showing actual courses and names beats a generic feature list. Benefit-led headlines too: 'Better understand your mind.'

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Waking Up onboarding screen 22: The last card widens the pitch: 'Waking Up doesn't stop at meditation

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The last card widens the pitch: 'Waking Up doesn't stop at meditation. You'll also find hundreds of talks and lessons about happiness, ethics, psychedelics, and more.' Library breadth as the value case, right before the app opens.

Waking Up onboarding screen 23: You land on a home with a 'Day 1 of 28' Introductory Course and 'Start Here' on top

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You land on a home with a 'Day 1 of 28' Introductory Course and 'Start Here' on top. That's a clear first task, which is what you want post-onboarding. But the lock icons on 'Start Here' and 'Meditation 1' mean the first task is behind the paywall.

Waking Up onboarding screen 24: 'Share Waking Up, Give 7 Free Days' sits right under the course

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'Share Waking Up, Give 7 Free Days' sits right under the course. A referral loop on day one, before the user has even paid.

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Waking Up paywall with pricing, onboarding screen 26

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'Unlock Waking Up.' One plan: Annual $149.99/yr ($12.50/month). No trial, no monthly, no decoy. Instead of a trial they lean on trust: 'risk-free money-back guarantee', 'Cancel anytime', and 'Waking Up is free for anyone who can't afford it.' That last line fits the brand and builds goodwill, which helps them hold a premium single price without looking greedy.

Waking Up onboarding flow

Waking Up pricing and paywall terms

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Waking Up pricing and paywall terms

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