171 screens · Screen Recording · recorded Jul 2025
Health FitnessHard paywallpaywall: pre signuppermissions firstsocial proof heavyvalue prop carouselthree tier comparisonpricing anchor strikethroughtestimonial heavyfeature listdiscount countdown timerannual default with trial
1Notification permission fires on the very first screen, before you've seen anything, sitting on top of the value props ('Strengthen erection', 'Increase stamina'). Asking the OS prompt this cold usually tanks the opt-in rate. I'd earn it first by showing what the reminders are for, then ask.234ATT tracking prompt this early, before any value. They want the IDFA for ad attribution on a cold install, and they soften it with a 'more personalized experience' line. Firing it before the user cares about the app leaves opt-ins on the table.5678Survey-stat bars: 84% improved erection, 73% orgasm, 67% stamina, with a 'not medical advice' footnote. Shock-stat social proof to build the case before the ask. The non-round numbers read as more credible than a clean '90% of users'.9'Creating your Kegel Plan' loading screen with a video testimonial playing on top. The catch: they never asked a single question, so there's no plan to actually build. It's a fake personalization moment that buys time to run testimonials. It works, but there's no zero-party data behind it.10111213141517192021222324252627282930313233First paywall: three tiers with 12 Months defaulted ($59.99/year, 'Save 87%') and anchored against the $19.99 monthly, no trial, just pay. The per-week price under each plan ($1.24 vs $4.99) makes the annual look trivial and the monthly is the decoy.35363738394041424344454647484950515253545556575859606162Review wall right above Continue: 4.79 stars, '4 Million+ installs, 41,000+ 5-star ratings', plus scrollable App Store-style reviews. The install count does the heavy lifting for a category people are skeptical about.6364656667Start of a long-form sales scroll: Kegel plan, groin fitness, mind cleaner, daily challenges, progress tracker, insights library, each its own section with a sticky CTA. The infomercial approach, stack perceived value until the price feels small. Good for impulse, but it's a lot of screens to hold attention.686970717273747576777879808182838485Progress tracker section leans on a stat: 'tracking increases the success rate by 48%'. Tying a feature to a measurable outcome is smart, it reframes a tracking screen as the thing that makes the program work.8687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124125126'Prepare for the First Training' (0/3) with a 'LIMITED OFFER 04:59' countdown and a 7-day free trial button. They dangle the activation steps (learn PF muscles, basic exercises) then lock them behind the trial. The countdown is fake urgency, the real move is showing the first session then gating it.1271287-day free trial paywall with a close X, '$56.99/year after'. After the no-trial hard paywall didn't convert, they drop to a trial offer. Most people never buy on the first ask, so a softer free-trial second ask picks up the fence-sitters.129130131132133134135136137138Subscription failed dialog with Cancel/Retry. Right after this the flow escalates to a bigger free offer, so the failed-purchase moment becomes the handoff to a stronger incentive. Worth checking whether the failure is genuine or part of the funnel.139140141142143144145146147148149150151152153Now it's 30 days free, up from 7. Each time you don't convert, the trial gets longer. Offer laddering: a longer trial is worth it if it captures users who'd otherwise walk. The risk is training people to hold out for the better deal.154155156157158159160162163165166167168169170171
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