101 screens · Screen Recording · recorded Nov 2023
Health FitnessSoft paywall · trial optionalpaywall: post onboarding quizquiz drivengoal settingsocial proof heavyannual default with trialthree tier comparisonpricing anchor strikethrough
1Opens with laurels and big numbers: millions of users, 4.8 rating, 5,000,000 goals achieved, and "the most scientific comprehensive routine planner." Social proof and the "scientific" framing before they've asked you a single thing. Cheap to add, sets the premium frame for the price later.234A testimonial card ("lovingleslie: amazing app") this early is social proof while intent is highest. Borrowing a real review before you've invested anything tilts you toward trusting the rest of the flow.56First quiz question is sleep, low-stakes and easy to answer. Starting with an easy tap warms you up to keep answering. The real personalization questions come after they've got momentum.78Brain diagram plus "3x more successful by behavioral science" and "96% of me users accomplished at least one goal." Pseudo-scientific authority to justify the method. The stat does double duty as social proof.9"How do you want yourself to be" with more productive / active / disciplined / mindful. Zero-party goal capture. Worth checking that whatever you pick gets echoed on the paywall, otherwise the question is wasted.10Before/after split: unorganized day, unfinished goals, anxiety on the left versus structured day, goals achieved, brand new life on the right. Loss aversion and contrast. You're meant to see yourself in the gray side.1112131415A projected happiness-score curve climbing over 30 days with "86% of me users responded that building good habits makes them happier." Goal gradient plus a future you can picture. The chart sells the outcome before any feature does.16"Select as many as you want" with ADHD, lack of motivation, no daily plan. Right call to make this multi-select, most people have more than one reason. The ADHD option also self-segments the audience for the CBT-for-ADHD angle later.17"Do you relate: I feel anxious when I have a lot to do and don't know where to start." Four screens in a row of agree-with-the-pain statements. Problem agitation, getting you to name the hurt the app will claim to fix.181920212223"CBT for ADHD users" with an ADHD brain versus normal brain graphic. Niche positioning that makes a broad routine app feel built specifically for you. Sharpens the message for the segment that self-selected ADHD earlier.2425Loading screen at 68% "creating your personal journey" with 4.8 and 16k App Store reviews underneath. The bar makes the personalization feel like real work, and it sneaks ratings in at a moment you're just waiting. Good place to park social proof.262728A run of yes/no questions: do you want to organize your day, build good habits, be the best version of yourself. Every answer is yes. A commitment ladder that primes agreement right before the contract and the ask.2930"This is a very good start, well done." Small praise beat after a long quiz. Cheap dopamine that keeps completion up before the paywall.3132Sign-your-name-with-your-finger contract: "I'll achieve my goal, I'll be the best version of myself." A physical micro-commitment in first person right before the paywall, which nudges buy-in up. The "signature will not be recorded" line removes the only hesitation to actually do it.3334Three tiers with 12 months defaulted and the only 7-day trial badge, $3.33/mo against a $12.99 monthly anchor. The monthly price makes annual look obvious, and "No Payment Now" lowers the commitment. The 3-month "Popular" tag is the decoy that makes annual feel like the smart buy.353637383940They let you skip the paywall. Keeps the soft-wall users in the app instead of bouncing them, and sets up the discounted second offer that follows.41424344"me presents a 2-chapter adventure inspired by CBT to declutter your life." Framing the post-paywall steps as a story instead of a task list. Makes the next few screens feel like progress, not chores.45"Want a 100% change? Start by achieving 5%." Sets up one tiny first task so you get a win instead of facing the whole mountain. Value before they ask anything else of you.46The ATT tracking prompt fires mid-task, right as you're "choosing a simple task," and the copy admits it's to "personalize marketing campaigns." Burying the prompt inside an action moment is how you lift opt-in rates. Honest copy, aggressive placement.474849"Now stretch it out, hold for 15-30 seconds." The first actual thing the app has you do, a real micro-win. This is the aha: you feel the routine work once before deciding to pay or stay.5051525354"Stretch has been added to your routine, click to log it as a milestone." Turns the onboarding action into a live task on your home screen. Good handoff: you leave onboarding with something already started instead of a blank dashboard.55Notification permission framed as "increase your success rate by nearly 63%" with a preset 8:30am time. Tying the ask to a specific benefit and number beats a generic "allow notifications." The made-up precision of 63% does a lot of the lifting.56575859606162Hit the exit and you get a "Super Prize, 50% off" with $19.99/year struck through to $1.67/month. Most people don't buy on the first paywall, so a discounted second offer picks up some of them. Apple restricts countdown discounts, so they dress it as a one-time prize instead.63"Starting your wonderful journey, please don't close the page" while the native sheet loads. Small bit of friction-cover so you don't bail in the half-second before the Apple prompt appears.6465666768697071Persistent "Meet a better self, 50% OFF, $1.7/month" banner pinned to the top of the home screen. For everyone who skipped, the discounted offer follows them into the app instead of disappearing. Always-on second ask.7273747576"Add a stylish widget to personalize your home and lock screen." A retention surface, not a sale. A widget on the home screen is a daily reminder the app exists, which lifts return rate.7778798081828384858687888990919293949596979899100101This looks like other apps' push notifications bleeding into the recording (Wayfair, Tock, Italic). Not part of the me flow, probably worth trimming.
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