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Duolingo onboarding flow

25 screens · Screen Recording · recorded Oct 2026
Language LearningFreemiumpaywall: post onboarding quizquiz drivengoal settingannual default with trialfeature list

Duolingo pricing and paywall terms

Super Duolingo with a 7-day free trial: Individual $119.99/yr ($9.99/mo) preselected, Family $143.99/yr. 'View all plans' adds Lite (with ads) $35.99/yr and Individual monthly $16.99/mo with no trial.

Duolingo onboarding screen 2: 'Already have an account2
'Already have an account? / New to Duolingo?' as a plain fork. In Dec 2024 the opener led with 'Learn for free. Forever.' That line is gone, which makes sense once you see a free trial pitched before the first lesson.
Duolingo onboarding screen 44
Duolingo onboarding screen 5: 'Just 7 quick questions before we start your first lesson!' Putting a number on the quiz up front makes it…5
'Just 7 quick questions before we start your first lesson!' Putting a number on the quiz up front makes it feel short, and the promise is a lesson, not a signup.
Duolingo onboarding screen 88
Duolingo onboarding screen 10: 'Get ready to join the 20 million people currently learning Spanish.' Social proof on the loading screen…10
'Get ready to join the 20 million people currently learning Spanish.' Social proof on the loading screen, specific to the course you just picked. It was 10 million in Dec 2024.
Duolingo onboarding screen 13: 'How did you hear about Duolingo?' Self-reported attribution13
'How did you hear about Duolingo?' Self-reported attribution. TV, YouTube and TikTok lead, and Brawl Stars gets its own row, so in-game ads are big enough to track as a channel.
Duolingo onboarding screen 15: The ATT prompt fires right after the attribution question15
The ATT prompt fires right after the attribution question. In Dec 2024 it was the very last thing, after a lesson, a streak and an account. Moving it this early suggests paid UA matters more now than the goodwill of asking late.
Duolingo onboarding screen 18: 'How much Spanish do you know?' with five honest bands and signal-bar icons18
'How much Spanish do you know?' with five honest bands and signal-bar icons. Self-placement instead of a test, which is faster and good enough to pick where you start.
Duolingo onboarding screen 20: 'Okay, we'll build on what you know!' Duo reflects the answer straight back, so the quiz never feels like…20
'Okay, we'll build on what you know!' Duo reflects the answer straight back, so the quiz never feels like data collection.
Duolingo onboarding screen 23: 'Why are you learning Spanish?' with checkboxes, and Duo reacts to each pick ('Let's ace those tests!')23
'Why are you learning Spanish?' with checkboxes, and Duo reacts to each pick ('Let's ace those tests!'). Motivation, not ability. It's the copy hook for every reminder that follows.
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Duolingo onboarding screen 24: 'Let's set up a learning routine!' Framing the daily goal as a routine rather than a target24
'Let's set up a learning routine!' Framing the daily goal as a routine rather than a target. Routines are things you keep, targets are things you fail.
Duolingo onboarding screen 25: Daily goal with identity labels: 5 min Casual, 10 Regular, 15 Serious, 20 Intense, and the button says 'I'm…25
Daily goal with identity labels: 5 min Casual, 10 Regular, 15 Serious, 20 Intense, and the button says 'I'm committed'. You're picking what kind of learner you are, not minutes.
Duolingo onboarding screen 27: 'That's 50 words in your first week!' The minutes you just picked get turned into an outcome you can picture27
'That's 50 words in your first week!' The minutes you just picked get turned into an outcome you can picture. In Dec 2024 the notification primer sat here. Now it's the start of the run-up to the trial.
Duolingo onboarding screen 28: 'Here's what you can achieve in 3 months': converse with confidence, build vocabulary, develop a habit28
'Here's what you can achieve in 3 months': converse with confidence, build vocabulary, develop a habit. Outcome framing with a timeframe, placed right before the plan question so the trial pitch lands on a goal you just set.
Duolingo onboarding screen 29: 'How do you want to get started?' Super Duolingo (RECOMMENDED) vs Learn for free, asked by Duo with the quiz…29
'How do you want to get started?' Super Duolingo (RECOMMENDED) vs Learn for free, asked by Duo with the quiz progress bar still at the top. The paywall entry is dressed as one more quiz answer. In Dec 2024 there was no paid ask until after the first lesson and the account.
Duolingo onboarding screen 31: Pick Super and Duo says 'Awesome31
Pick Super and Duo says 'Awesome! You can switch anytime.' while the button turns blue and becomes 'Start my free week'. The reassurance takes the commitment out of the choice right before the paywall.
Duolingo onboarding screen 33: 'Progress through Spanish 4.2x faster with Super!' A Free vs Super table where Free only gets 'Learning…33
'Progress through Spanish 4.2x faster with Super!' A Free vs Super table where Free only gets 'Learning content'. The 4.2x is specific and the language name keeps it personal.
Duolingo onboarding screen 35: 'When should we remind you before your trial ends?' and you pick 2 or 3 days before, with real dates35
'When should we remind you before your trial ends?' and you pick 2 or 3 days before, with real dates. The trial-reminder timeline Blinkist made standard, turned into a choice. Picking your own reminder takes the 'I'll forget to cancel' fear off the table before the plan screen.
Duolingo paywall with pricing, onboarding screen 3737
'Choose your plan. Free for 7 days.' Family goes first, framed as '$1.99/mo per account', but Individual at $119.99/yr ($9.99/mo) is preselected. The family card works as an anchor that makes the per-person math feel cheap. The CTA is 'TRY FOR $0.00', not 'Subscribe'.
Duolingo onboarding screen 48: 'View all plans' opens the real menu: Lite (with ads) at $2.99/mo, and Individual monthly at $16.99/mo under…48
'View all plans' opens the real menu: Lite (with ads) at $2.99/mo, and Individual monthly at $16.99/mo under 'NO FREE TRIAL'. The monthly makes $9.99/mo annual look like a deal. Lite is a cheaper product instead of a discount, kept off the first screen so it doesn't pull people down.
Duolingo onboarding screen 62: Close the paywall and you land back on the Super vs Free question, with Super still selected and 'Start my…62
Close the paywall and you land back on the Super vs Free question, with Super still selected and 'Start my free week' on the button. Switch to 'Learn for free, core learning features, with ads' and the button goes back to green Continue. Free is always there, it's just the second option.
Duolingo onboarding screen 65: 'Where would you like to start?' Start from scratch, or 'Find my level' marked RECOMMENDED65
'Where would you like to start?' Start from scratch, or 'Find my level' marked RECOMMENDED. Even after the self-rating, they push you toward letting Duo place you.
Duolingo onboarding screen 68: 'Okay68
'Okay! Here's your first 2 minute lesson.' Putting a time on it makes the first lesson feel cheap to start.
Duolingo onboarding screen 76: 'Since you know a few words, let's start at Score 10!' In Dec 2024 placement was 'start with Section 2'76
'Since you know a few words, let's start at Score 10!' In Dec 2024 placement was 'start with Section 2'. Now it's a Duolingo Score out of 160, a number you can watch go up. Placement turned into a progress metric.
Duolingo onboarding screen 78: First exercise is 'Tap the matching pairs'78
First exercise is 'Tap the matching pairs'. Recognition, not recall, so nobody gets stuck. The recording ends here, so streaks and account creation aren't in this capture.

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