Language LearningSoft paywall · trial optionalpaywall: post signup pre valuequiz drivengoal settingvalue prop carouseltutorial demoannual default with trialthree tier comparisonfeature list
1'Start learning a sign language' is the whole pitch. They're a single-niche app, not a 30-language menu, so every screen after this can speak to one motivation instead of hedging.234Which sign language: ASL, BSL, or Austrian. A real zero-party choice that branches the course, and it's the first tap, so you've committed to a path before they ask for anything.567Loading screen for 'setting up your American Sign Language course.' You tapped one option, but they show setup work to make the course feel built for you.8'Why do you want to learn ASL' as single-select. This should be multi-select, plenty of people learn for family and work both. It's good zero-party data too, but I don't see it echoed at the paywall later, so it's collected and dropped.10Benefits screen before signup: 600+ lessons, Deaf teachers, daily streak. It's telling not showing, but it's three bullets and a Next, so it earns the signup ask without stalling.13'Last step! Nearly done, you only need to create your account.' Signup lands here, before any lesson. Calling it the last step and keeping the progress bar near full is how they pull people through an account wall that usually leaks.141516171819ATT prompt reframed as 'there will be no ads inside the app.' Turning the tracking ask into a benefit about your experience is a clean way to lift opt-in.20Email confirmation required mid-flow, before you've done a single lesson. Verifying email this early adds friction at a moment when you haven't felt any value yet. I'd test pushing it past the first lesson.21The paywall fires here, after signup but before the free lesson. 7-day trial, annual default at $119.99 ($9.99/mo), with a 'today / day 5 / day 7' timeline that makes the trial feel safe. They're betting post-signup intent is high enough to ask before the aha moment.22'No thanks' sits under 'Start free trial now,' and declining drops you into the free lesson anyway. That makes this a soft wall: you can say no and still get value, which is the right call this early.23Annual is pre-selected with monthly as the toggle. Annual default plus a trial sends a high-quality purchase signal and locks in a year. The '$9.99/month' framing on a $119.99 annual makes the yearly feel small.24Three tiers: annual, 3-month, monthly. Annual is pre-checked and anchored against $17.99/month, so the yearly reads as the deal. The 3-month middle option mostly exists to make annual look obvious.2527The first chapter starts here, after the paywall. So signing your first word, the actual aha moment, comes only once they've already asked for money. The free lesson is the value and they deliver it second.2829303132333435363738404142434445464748495051525354555657585961'You've already discovered your first 6 signs in ASL.' Counting concrete wins mid-lesson builds the felt progress that justifies the price they showed you a few screens back.6263646566676869First daily streak celebrated at day one. Starting the streak inside onboarding gives you something to lose tomorrow, which is the hook that pulls people back for session two.7071Streak freeze gifted unprompted: 'miss 1 day without losing your streak.' Handing you a freeze you didn't earn is reciprocity plus loss aversion. Now you've got a streak and a safety net you'll want to protect.7273Notification permission framed as 'we'll remind you about completing your streak.' Tying the ask to the streak you just started is a specific benefit, much better than a generic 'allow notifications.'74Turtle tip: tap it to slow the signing video down. A small product-education moment dropped in right when the video might feel too fast. Teaching the feature in context beats a tooltip tour up front.7576777879'Wait, don't go, you'll lose your progress for this lesson.' A loss-aversion intercept when you try to quit mid-lesson. Framing the exit as losing what you built is stickier than a plain 'are you sure.'80Home screen after the lesson: chapter 1 open, everything else locked, with a persistent 'Start free trial' bar and a second in-feed trial card. The free lesson hooked you, now the locked chapters and the trial bar do the selling.818283848586878889Vocab Trainer gated behind 'Upgrade to unlock.' Showing the AI vocab feature with a locked badge after the lesson is feature-teasing: you see what premium gives you right when you'd want it.9091
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