Mental HealthSoft paywall · trial optionalpaywall: after first usetutorial demopermissions firstannual default with trialfeature listthree tier comparisonpricing anchor strikethrough
1ATT tracking prompt as the literal first screen, before they've seen anything. Opt-in rates are best once someone feels value, so firing it cold here probably leaves attribution data on the table. I'd test pushing it past the first entry.23Self-reported attribution survey. With ATT killing deterministic tracking, asking 'how did you hear about us' is how you backfill channel data, especially word-of-mouth and TikTok that never show up in ad dashboards.4Account creation before they've done anything, Apple or email only. Asking people to sign up before they feel any value is the classic dropout point. I'd let them write an entry first, then save it behind the signup.567Priming screen before the iOS notification dialog. 'Building a habit is important' frames the ask around the user's benefit, so when the system prompt hits next they're already sold. Standard pre-permission move, and it lifts opt-in.8910A fake example circle showing Jack and Jill's gratitude entries. It teaches the core mechanic by showing it instead of explaining, and it makes the shared-journal idea feel normal before they ask you to invite anyone.11The invite loop, set up inside onboarding. Getting you to create a circle and pull in a partner or family means every new user can bring more users, which lowers CAC. Right place to do it, while intent is highest.12131415The actual invite ask with a prefilled code to share over text. Putting the referral step in onboarding instead of a settings menu is how these apps grow. I'd watch what percent actually send an invite here, that number is your viral coefficient.161718192021Prefilled suggestions (health, nice walk, my pets) so the first entry is basically one tap. Lowering friction on the first real action gets people to the app's aha moment fast. Good.2223Right after the first entry, a dialog to anonymously share it to a public feed. It seeds the community feed with content and frames sharing as low risk ('your name won't be displayed'). I'd test whether opting more people in is worth the privacy friction.24Streak starts at day one plus a mood check-in. Showing 'your longest streak: 1 day' immediately gives them something to protect, which is the habit hook. The mood selector also buys one more micro-interaction before the paywall.25262728293031The paywall, fired after the first entry and streak. Yearly default with a 7-day trial and 'no payment now' to cut risk. 'Premium users report feeling 3X happier' is the one value claim doing the work. Placing it after they've actually used the app is the right call.32Three plans behind 'View All Plans': yearly, monthly, family. The $74.99 family plan fits the circle concept since this is a shared-with-family product. Hiding monthly behind a second tap nudges people to the annual default.33Hit the X and you get a downsell: 50% off forever, $39.99 struck to $19.99, 'once you close it's gone.' Most people don't buy on the first paywall, so a cheaper second offer with a scarcity frame picks up some of them.34353637Cancel the purchase and instead of a dead end they show a support email. Low effort, but it gives a wavering buyer a human to reach instead of just bouncing.38Post-paywall you land on your circle and the community feed, already populated with the entry you wrote. They sidestepped the blank-dashboard problem by making sure your first entry is sitting there waiting.394041424344454647484950515253545556575859
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
