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Mental Health

Tipple Use onboarding flow

24 screens · Screen Recording · recorded Oct 2026
Mental HealthSoft paywall · trial requiredpaywall: post onboarding quizquiz drivengoal settingsocial proof heavypermissions firstannual default with trial

Tipple Use pricing and paywall terms

7 day free trial laid out by day (day 5 reminder, charged day 7 on 23 Oct 2026). Monthly USD 24.99/month against Annual at USD 8.33/month, annual preselected. Account creation happens after the purchase, not before. NOTE: despite the slug, this is the FULL onboarding capture; the source file was named 'Use after paywall.mp4' but contains the quiz, plan, paywall and signup. The companion 'tipple-alcohol-moderation-pet' capture is the post-signup daily loop.

Tipple Use onboarding screen 3: Notification permission on screen three, before the app has said what it does3
Notification permission on screen three, before the app has said what it does. For a product whose entire loop is a daily check-in, this is the permission that matters most and they spend it cold.
Tipple Use onboarding screen 4: Tracking prompt straight after the notification one4
Tracking prompt straight after the notification one. Two system dialogs before any content, and the second always does worse than the first.
Tipple Use onboarding screen 6: 'How much did you drink yesterday6
'How much did you drink yesterday? More than wanted to. I'm happy with the amount. None.' The first question is about yesterday rather than about a goal. Concrete, recent, and it's an admission instead of an aspiration, which is a very different way into this category.
Tipple Use onboarding screen 8: 'How are you feeling today8
'How are you feeling today? Hungover or rough, tired or foggy, anxious or low, regretful about spending.' Four kinds of consequence, and 'regretful about spending' is the one that reaches people the other three don't.
Tipple Use onboarding screen 9: 'Stop drinking completely' or 'cut back but not quit'9
'Stop drinking completely' or 'cut back but not quit'. Two different products forked on question three, the same early split SocialLite makes between individual and family.
Tipple Use onboarding screen 10: 'We're still alcohol free10
'We're still alcohol free. 4,340 staying alcohol free here', with real streaks listed: year three, two weeks. Social proof built from other users' progress rather than star ratings, which is the right currency for this product.
Tipple Use onboarding screen 15: 'Hey, I'm Tipple15
'Hey, I'm Tipple. I'll help you stay alcohol free', and you reply 'Hi Tipple'. The relationship starts before the data collection does, and everything after this is the pet asking rather than a form.
Tipple Use onboarding screen 18: 'What's motivating you18
'What's motivating you? Lose weight, save money, boost my energy levels.' Motivation captured as outcomes you can actually measure, which is what the plan screen needs.
Tipple Use onboarding screen 21: 'Drinks in a typical week21
'Drinks in a typical week. Be honest with yourself. 2 for each cocktail.' Monday to Sunday, with the conversion rule stated inline. The honesty prompt and the arithmetic in one breath, because this is the number everyone underestimates.
Tipple Use onboarding screen 22: 'Your profile: The Daily Unwinder22
'Your profile: The Daily Unwinder. Weekly drinks 34.' A named type alongside the number. Giving the behaviour an identity makes it something you can decide to stop being.
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Tipple Use onboarding screen 24: Sleep questions next, connecting drinking to something you already feel24
Sleep questions next, connecting drinking to something you already feel. Widening the problem past the drink itself.
Tipple Use onboarding screen 27: 'Plan your first 6 weeks27
'Plan your first 6 weeks. By week 6, how much would you like to be drinking?' You set the target on a slider instead of being assigned one. The goal is yours, so the plan is yours to fail or keep.
Tipple Use onboarding screen 33: 'Who you'll be in 6 weeks: The Healthy Light Drinker, on about 2 drinks a week.' The future identity named…33
'Who you'll be in 6 weeks: The Healthy Light Drinker, on about 2 drinks a week.' The future identity named, paired against the one they gave you eleven screens ago. Before and after, both in your own numbers.
Tipple Use onboarding screen 34: 'Across all six weeks of your plan you'll skip 146 drinks.' The aggregate34
'Across all six weeks of your plan you'll skip 146 drinks.' The aggregate. Same arithmetic NeatEat runs on groceries and SocialLite runs on hours, and it works just as well on a behaviour.
Tipple Use onboarding screen 37: 'How confident are you that you will successfully stay alcohol free?' Asking for the doubt, so the next two…37
'How confident are you that you will successfully stay alcohol free?' Asking for the doubt, so the next two screens can answer it.
Tipple Use onboarding screen 39: 'What do you think could get in the way39
'What do you think could get in the way? Social pressure, stress or bad days, habit.' You name the obstacle yourself, and then they tell you the product was built for exactly that. Clean setup and payoff across two screens.
Tipple Use onboarding screen 40: '76% of users stay within their goals for 6 months', with a willpower-versus-support chart40
'76% of users stay within their goals for 6 months', with a willpower-versus-support chart. The stat lands immediately after you've named what you're worried about, which is the only moment it means anything.
Tipple Use onboarding screen 41: 'Commit to making a fresh start in my relationship with alcohol.' A written commitment, placed before the…41
'Commit to making a fresh start in my relationship with alcohol.' A written commitment, placed before the trial ask.
Tipple Use onboarding screen 43: 'I'm glad you're committed and want you to try this for free.' The pet makes the offer43
'I'm glad you're committed and want you to try this for free.' The pet makes the offer. A character asking is a materially different thing from a paywall asking, and this is the payoff for introducing it on screen 15.
Tipple Use onboarding screen 45: 'We'll send you a reminder before your trial ends.' The standard reassurance, delivered in the pet's voice…45
'We'll send you a reminder before your trial ends.' The standard reassurance, delivered in the pet's voice rather than as legal text.
Tipple Use paywall with pricing, onboarding screen 4646
The trial by day: today unlock, day 5 reminder, day 7 charged on 23 Oct 2026. Monthly at $24.99 against annual at $8.33 a month, annual preselected. A three-to-one gap means the monthly plan mostly exists to make the annual look sensible.
Tipple Use onboarding screen 49: The Apple sheet, yearly with a one week free trial49
The Apple sheet, yearly with a one week free trial. Account creation still hasn't happened, so the purchase lands on the Apple ID before Tipple has an account to attach it to.
Tipple Use onboarding screen 51: Account creation after the purchase rather than before it51
Account creation after the purchase rather than before it. Almost nobody does this, and it's worth arguing about. You already have the money, so signup becomes a formality instead of a barrier. The risk is a purchase sitting on a device with no account attached to it yet.
Tipple Use onboarding screen 56: 'Welcome to my camp, I need your help taking care of it.' The handoff into the daily loop, which the…56
'Welcome to my camp, I need your help taking care of it.' The handoff into the daily loop, which the companion Tipple capture picks up.