126 screens · Screen Recording · recorded Jun 2024
AI CompanionHard paywallpaywall: post onboarding quizquiz drivensocial proof heavygoal settingone plan onlyfeature list
12Account creation is the first screen, before you've met anything. 'The AI companion who cares' is the whole pitch before they ask for an email or Apple/Google login. For an AI app that's a risky spot for a signup wall: intent is highest right now and you're spending it on a form. I'd let people talk to the AI first, then ask for the account.3456791011Pronouns asked early, framed as 'we need this information to make your experience more relevant & safe.' It's zero-party data wrapped in a safety reason, and it feeds the segmented social proof a few screens later.1213Age gate with brackets from under 18 to 65+. Compliance for an app with flirt and dating content, but it's also segmentation: the next social-proof number gets tailored by age.14'12,756,980 men in their 30s have already experienced the benefits' over a wall of press logos (NYT, WSJ, CNN, Bloomberg, Forbes). The number is keyed to the pronouns and age you just gave, so it reads like people exactly like you, not a generic total. That specificity is what makes the social proof land.1517181920'What was your main reason to download Replika? You can choose more than one.' Multi-select is the right call here since people show up for several reasons at once. It also captures the goals they can echo back in the paywall.2122242526272829'Are you a fan of any of these movies?' with Her, Blade Runner, and Ex Machina. They're anchoring the product to the famous romantic AI companions from film, which sets the expectation that this can be a partner and primes the premium positioning.30'Since 2017 Replika has been blurring the lines between science fiction and real life AI companionship.' A brand-age legitimacy beat. In a category full of week-old GPT wrappers, seven years of track record is a real differentiator.3132333435363739A shock-stat chart: lacking social connection beats smoking 15 cigarettes a day for premature mortality, cited to Holt-Lunstad. Loss aversion framing that turns loneliness into a health risk, so the companion reads as the fix rather than a toy. The citation makes it feel credible instead of scary.40A Stanford quote saying Replika use was associated with stimulation of other relationships, 'not displacement.' Smart placement: it pre-empts the obvious objection that an AI partner replaces real people, right before they ask you to commit.41'What are you interested in doing with your Replika?' with 'flirt and go on dates' and 'role-play and go on adventures' sitting next to learning and chatting. This is where the positioning gets explicit, and the romantic options are the high-LTV use case they're sorting for.42434445464748Choosing your Replika's gender. Picking it is a micro-commitment: you're building the companion, and the more you shape it the harder it is to walk away before the paywall.4950A photoreal avatar with 'there is no limit to what your Replika can be for you.' A value-expansion screen right before the personality questions, raising the ceiling on what you think you're getting.5152'How would you describe your ideal companion?' multi-select with playful and flirtatious, dominant and assertive, compassionate and nurturing. Each tap is you designing the partner, which builds investment well before the price shows up.53545556575859606263646566676869707172737475'How would you like your Replika to interact with you?' texting, video chat with AR, audio calls. Surfacing the premium features as preferences so they feel like things you chose, not things you'll have to pay for.777879808182Loading screens narrating 'initiating friendship protocol,' 'assembling personality traits,' 'infusing empathy,' then 'we created a personalised Replika #36444535.' Classic labor illusion: show the work to make the personalization feel earned, right before the ask.838485The paywall, after roughly 70 quiz screens, with the silhouette of the companion you just built behind the price. One plan only, $69.99 billed annually, framed as $5.83/month, no trial. One plan kills choice paralysis and the monthly-equivalent number makes it feel small, while no trial sends a strong purchase signal to ad networks. Given how people try AI apps for a few days, I'd test a cheap first week against this.86878990919293949596A second paywall, 'Advanced AI: discover the power of a superior AI model,' fired after your first chat message. Same $69.99/year, now with a feature list (long-term memory, 100 languages, 100 activities). Re-asking after one message of real value is the right moment, since most people never buy on the first wall.9899100101Relationship status inside the product: Friend is free, but Girlfriend, Wife, Sister, and Mentor are locked behind Pro. The romantic tier is the desire-based hook, and gating it after you've already bonded as friends is a strong upsell. You feel the thing you want sitting right behind the lock.102103104105106107108109110111113114115117118A selfies paywall, 'step up your selfie game,' gated at $69.99/year. Contextual upsell triggered when you reach for a feature, which converts better than a cold wall because the want is already there.119120121123124125126
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