195 screens · Screen Recording · recorded Apr 2026
Education / KidsFreemiumpaywall: none during onboardingvalue prop carouselquiz driventutorial demo
123456Cold-open title screen: 'Learn the Skills to Draw in Your Own Way' over a lifestyle hero shot, with GET STARTED as the primary CTA and SIGN IN demoted to a secondary outline button. No account is forced up front. They push you straight into the flow and defer auth, which is the right call for a top-of-funnel hobby app.789101112Live-action instructor video baked into the intro. Putting a real human teacher on screen this early is a trust/value-prop play. It sells the 'a person will actually teach you' promise before asking for anything. Note the recording captures the video frame mid-playback (blurry), so this is a motion asset, not a static screen.131415Sample finished drawing (squirrel) on paper texture. Part of an early showcase reel of what students produce. This is value-prop-by-output: show the aspirational end result before the user has drawn a single line.16171819202122232425Step-by-step breakdown (panda, Steps 1-4) demonstrating the core teaching mechanic. Incremental, copy-along instruction. This is the product's actual value proposition shown rather than told, and it sets expectations for the lesson format before the quiz.26272829303132333435More finished-art samples (anime-style portrait) to broaden the perceived range of what you can learn. The showcase leans hard on social-proof-by-portfolio without explicit testimonials or ratings.36373839404142434445Personalization quiz kicks off: 'Hey there, how old are you?' with a native numeric keypad and a coachmark ('We will adjust the experience based on your age'). Age gating is sensible for a kids-skewing app, and framing it as experience-tuning rather than a gate softens the ask.4647484950'Choose your unique signature'. Pure delight/identity moment. It personalizes the name (pulled in as 'Jacob') into a signature style. Low information value, high investment value: a cheap commitment device that makes the account feel owned before any paywall.5152535455'Select your avatar'. Another identity/investment step. Colorful, kid-friendly. Stacking signature + avatar back-to-back front-loads sunk-cost personalization, which is a classic retention lever before the value ask.5657585960'How did you hear about Simply Draw?' attribution question (YouTube, Facebook/IG, TikTok, Family/Friends, Ad in another app, I don't remember). This is a marketing/analytics capture dressed as onboarding. Useful for them, neutral for the user.6162Interest selection by category (Nature, Animals, etc.) with sample thumbnails. This both personalizes the lesson feed and reinforces the breadth of content. Doubling as a soft value-prop moment.636465666768'Which one of these do you like more?' A/B preference quiz with a progress bar. These taste-matching steps are largely about engagement and the perception of a tailored experience; the progress bar keeps drop-off low through the back half of the quiz.6970717273Continuation of the preference quiz (progress bar nearly full). The whole quiz tail is light on data value but heavy on momentum. They're keeping the user clicking 'just one more' toward the payoff.747576777879808182838687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124125126127128129130131132133134135136137138139140141142143144145146147148149150151152153154155156157158159160161162163164165166167168169170171172173174175176177178179180181182183184185186187188189190191192193194195
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