Sleep

Sleepcycle onboarding flow

77 screens · Screen Recording · recorded Jun 2024

SleepSoft paywall · trial requiredpaywall: post signup pre valuevalue prop carouselgoal settingsocial proof heavyannual default with trialone plan onlyfeature list

Sleepcycle pricing and paywall terms

How your free trial works: 7 days free then $39.99/year

Sleepcycle onboarding screen 1: App Store listing leads with 'the only sleep app you'll ever need', 329k ratings, and the Apple laurels — App Store listing leads with 'the only sleep app you'll ever need', 329k ratings, and the Apple laurels. Strong ASO and social proof set premium expectations before the install.

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Sleepcycle onboarding screen 9: They open by teaching the mechanism: 'Sleep happens in cycles.' An animated story explaining why alarm timing… — They open by teaching the mechanism: 'Sleep happens in cycles.' An animated story explaining why alarm timing matters, before asking for anything. Teaching the problem first makes the smart-alarm feature feel necessary instead of nice-to-have.

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Sleepcycle onboarding screen 18: The payoff of the lesson: 'wake up during light sleep and you'll be more refreshed.' Now the core feature has… — The payoff of the lesson: 'wake up during light sleep and you'll be more refreshed.' Now the core feature has an obvious reason to exist. You build the case for the product, then reveal the product.

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Sleepcycle onboarding screen 25: A bit of input right inside the story: pick tomorrow's wake time — A bit of input right inside the story: pick tomorrow's wake time. It's a micro-commitment and it personalizes the next few screens, all before any signup. The 'Skip' keeps low-intent users moving instead of stalling.

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Sleepcycle onboarding screen 27: 'With our patented technology' drops a credibility anchor mid-story — 'With our patented technology' drops a credibility anchor mid-story. 'Patented' does real work for a sleep app because the smart-alarm claim needs proof. Cheap trust builder.

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Sleepcycle onboarding screen 31: 'We'll wake you up somewhere between 7:30 and 8:00 am' echoes the time you just set back at you — 'We'll wake you up somewhere between 7:30 and 8:00 am' echoes the time you just set back at you. The app already feels like it's working for you before you've signed up or paid.

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Sleepcycle onboarding screen 52: '72% of our users say their sleep quality has improved' fades in right over the signup ask — '72% of our users say their sleep quality has improved' fades in right over the signup ask. The stat is the last thing you read before the Apple button. Social proof at the exact account-creation moment.

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Sleepcycle onboarding screen 55: 'Chosen by 57 million users' plus a one-tap 'Continue with Apple' as the default, email buried as a text link — 'Chosen by 57 million users' plus a one-tap 'Continue with Apple' as the default, email buried as a text link. The big install-base number lowers signup risk, and it all lands after the value story, so dropout is lower than upfront signup.

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Sleepcycle onboarding screen 70: Health-data consent with both boxes pre-checked and required to continue — Health-data consent with both boxes pre-checked and required to continue. Framed as 'your privacy is important to us', but it's collecting permission to store and process health data. Pre-checked defaults maximize opt-in.

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Sleepcycle paywall with pricing, onboarding screen 72 — The trial timeline: today you get access, day 5 a reminder, day 7 it ends. Spelling out exactly when you'll be charged plus the reminder reduces the anxiety that makes people bail on free trials. 'You can still use the limited version' softens the cancel.

Sleepcycle onboarding screen 73: Native Apple subscription sheet, one plan only: 7 days free then $39.99/year — Native Apple subscription sheet, one plan only: 7 days free then $39.99/year. No tiers, no decoy, annual default with trial. Apple's sheet means one tap to confirm, but you give up designing the paywall or showing a second offer to the 90% who don't convert first time.

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