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Shuteye onboarding flow

41 screens · Screen Recording · recorded Jul 2024
SleepSoft paywall · trial optionalpaywall: post onboarding quizquiz drivensocial proof heavyvalue prop carouselpermissions firstannual default with trialpricing anchor strikethrough

Shuteye pricing and paywall terms

7-day free trial then $59.99/year (default) vs 1 month $9.99. Spin-wheel exit offer 50% off at $29.99/year

Shuteye onboarding screen 1: Notification permission as the literal first thing you see, before the app has even said hello1
Notification permission as the literal first thing you see, before the app has even said hello. 'The first step towards healthy sleep' frames the OS prompt as part of the program. Same move as the March capture. It gets the ask in while you have zero reasons to say no, but also zero reasons to say yes.
Shuteye onboarding screen 4: '#1 Sleep App for everyone' with a tiny 'by revenue, 2022, iOS' underneath4
'#1 Sleep App for everyone' with a tiny 'by revenue, 2022, iOS' underneath. Ranking by revenue is an odd flex for a consumer, but the headline is what people read. Social proof before a single question.
Shuteye onboarding screen 6: 4.8 laurels, 'High-Rated App 2023' and '9,280,000+ users in more than 150 countries.' Apple made laurels such…6
4.8 laurels, 'High-Rated App 2023' and '9,280,000+ users in more than 150 countries.' Apple made laurels such a positive association that apps now use them for anything. Three proof screens in a row before the quiz starts.
Shuteye onboarding screen 8: '1 Billion+ nights tracked', '10 Million users' choices', then 'It's time to upgrade your sleep!' The only…8
'1 Billion+ nights tracked', '10 Million users' choices', then 'It's time to upgrade your sleep!' The only way out of the carousel is the arrow, with a small 'Login' in the corner for returning users. No signup wall up front, which keeps the high-intent first session moving.
Shuteye onboarding screen 9: First question is 'How much sleep do you usually get at night?' Easy, everyone knows the answer, one tap9
First question is 'How much sleep do you usually get at night?' Easy, everyone knows the answer, one tap. A low-friction opener raises quiz completion. Note the bot face at the top: the quiz is framed as a chat with an assistant, which pays off after the paywall.
Shuteye onboarding screen 14: CBT-I interstitial: 'Sleep better with CBT-I science program', 5 billion hours, 'gold standard' and 'clinical…14
CBT-I interstitial: 'Sleep better with CBT-I science program', 5 billion hours, 'gold standard' and 'clinical evidence.' Dropping medical authority three questions in makes the app feel like treatment, which is how you justify $59.99/year for a sleep tracker.
Shuteye onboarding screen 1616
Shuteye onboarding screen 19: 'Do you snore19
'Do you snore? And if so, has anyone ever seen you stop breathing in your sleep?' This is a sleep apnea screening question dressed as a quiz step. It sets up the health-risk angle that comes a few screens later.
Shuteye onboarding screen 2121
Shuteye onboarding screen 2323
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Shuteye onboarding screen 27: 'We've helped 93% of users improve their sleep' with a sleep quality curve that animates up to a check mark…27
'We've helped 93% of users improve their sleep' with a sleep quality curve that animates up to a check mark and 'improvement in just 3 days.' A results chart mid-quiz is the Noom playbook: show the outcome before you've paid. The 3-day claim lines up with the 7-day trial so you feel the win before the charge.
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Shuteye onboarding screen 32: Multi-select habits question (stay up late, wet hair, heavy food, light on)32
Multi-select habits question (stay up late, wet hair, heavy food, light on). Good that it's multi-select since most people do more than one. Each answer becomes ammo for the next screen.
Shuteye onboarding screen 35: 'You are in the right place to sleep better with good habits' with a No/Yes card swap: your bad habits on the…35
'You are in the right place to sleep better with good habits' with a No/Yes card swap: your bad habits on the left, the fixes on the right. Echoing back what you just picked makes the quiz feel like it did something. Cheap personalization moment that works.
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Shuteye onboarding screen 40: 'Have you been diagnosed with any of the following?' Sleep apnea, restless legs, narcolepsy40
'Have you been diagnosed with any of the following?' Sleep apnea, restless legs, narcolepsy. Another medical question. Even if you answer None, the question itself tells you this app deals with real conditions.
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Shuteye onboarding screen 43: '25 Health Risks Alert' and 'Identify your health risks through sleep tracker.' Loss aversion through fear…43
'25 Health Risks Alert' and 'Identify your health risks through sleep tracker.' Loss aversion through fear: you might have a hidden sleep problem and not know it. Three screens (body scan, 25 risks, a 'My Sleep Risk Analysis' mockup) spent on one message, which feels like a lot.
Shuteye onboarding screen 45: 'Creating your sleep report...' with a ticking percentage and '10+ Million Users have chosen shuteye' over a…45
'Creating your sleep report...' with a ticking percentage and '10+ Million Users have chosen shuteye' over a cloud of faces. Loading screen to show the work they're doing for you and slip in more social proof while you wait.
Shuteye onboarding screen 50: The loading screen finishes on '#1 Sleep App', '50 million downloads', '2 billion nights analyzed', '4.8…50
The loading screen finishes on '#1 Sleep App', '50 million downloads', '2 billion nights analyzed', '4.8 stars 282000 ratings.' Earlier it was 1 billion nights and 9.28M users. Stacking this many different stats starts to read as noise. Pick one number and own it.
Shuteye onboarding screen 52: 'Find out what you did in your sleep!' with cards for 'You Snored 11:26 pm', 'You Gasped', 'You Talked.' This…52
'Find out what you did in your sleep!' with cards for 'You Snored 11:26 pm', 'You Gasped', 'You Talked.' This is the curiosity hook. Everyone wants to hear what they sound like asleep, and it's a much better reason to install than 'sleep analysis.'
Shuteye onboarding screen 54: 'Patented Sleep Tracker' with the actual patent number (NL2031603B1) in the footer, plus tiles for sleep…54
'Patented Sleep Tracker' with the actual patent number (NL2031603B1) in the footer, plus tiles for sleep graph, stages, snoring and trends. A real patent number reads as proof instead of marketing. Nice detail.
Shuteye onboarding screen 56: 'Customized white noise helps you fall asleep faster' over a phone mockup of the sound library (rain…56
'Customized white noise helps you fall asleep faster' over a phone mockup of the sound library (rain, campfire, ocean waves). Showing the real UI with named sounds tells you what you're paying for.
Shuteye onboarding screen 59: 'Personal Sleep Coach: Meditations and Stories from the featured authors' with book covers like Snow White…59
'Personal Sleep Coach: Meditations and Stories from the featured authors' with book covers like Snow White and Odin. Fourth feature slide. By now they've shown tracker, sounds and stories, so the paywall has a full list to point back to.
Shuteye onboarding screen 61: 'All you need about sleep, it's all in ShutEye' with 4.8 laurels and App Store reviews, right before the…61
'All you need about sleep, it's all in ShutEye' with 4.8 laurels and App Store reviews, right before the paywall. Social proof at peak intent, one tap before the ask.
Shuteye onboarding screen 62: 'Start 7 days for free!' as a full screen before any price appears62
'Start 7 days for free!' as a full screen before any price appears. Same as the March capture. They sell the trial first, so the word in your head going into the plans is 'free.'
Shuteye paywall with pricing, onboarding screen 6464
Paywall: 'Just ShutEye, and sleep well' with two options. '7-Day Free Trial, then $59.99/year (only $4.99/month)' is preselected with a 'No Payment Now' badge, and '1 month $9.99' sits underneath as the anchor that makes $4.99 look like half price. The top of the paywall is a carousel that replays the snore/talk hook ('02:30 AM You Snored!'). March had three tiles at $19.99 / $59.99 / $29.99. They simplified to two plans and cut monthly from $19.99 to $9.99.
Shuteye onboarding screen 66: Same paywall, next carousel slide: '03:05 AM You Farted!' Funny, and very shareable66
Same paywall, next carousel slide: '03:05 AM You Farted!' Funny, and very shareable. A joke on the paywall keeps people looking at the screen a few seconds longer, which is time spent on the offer.
Shuteye onboarding screen 68: 'Free trial enabled68
'Free trial enabled! Please don't close the page, and keep the free trial work.' They tell you the trial is on before the Apple sheet even loads. Declaring it done frames closing the sheet as losing something you already have. Loss aversion. The broken English ('keep the free trial work') hurts trust a bit here.
Shuteye onboarding screen 75: The tester backed out of the Apple sheet and got 'Subscription failed75
The tester backed out of the Apple sheet and got 'Subscription failed. Please try again.' with a Retry button. Treating a cancel as a failure nudges you to try again instead of admitting you said no.
Shuteye onboarding screen 77: Cancel and you land back on the same paywall, now showing the sound library and a 'White Noise' campfire slide77
Cancel and you land back on the same paywall, now showing the sound library and a 'White Noise' campfire slide. A second look at the offer before any discount.
Shuteye onboarding screen 81: After the paywall a 'Sleep Assistant' chat opens: 'I'm your A.I81
After the paywall a 'Sleep Assistant' chat opens: 'I'm your A.I. sleep assistant, do you need a brief overview of ShutEye?' with 'Yes, please' / 'No, just enter ShutEye.' A light guided start instead of dumping you on the home screen.
Shuteye onboarding screen 84: Pick 'No, just enter' and the assistant says 'We prepared a special gift for you.' The chat is doing double…84
Pick 'No, just enter' and the assistant says 'We prepared a special gift for you.' The chat is doing double duty: onboarding guide and a setup for the exit offer. Reciprocity framing before the discount.
Shuteye onboarding screen 86: 'Lucky Draw: Check how lucky you are' with a spin-to-win wheel (Jackpot, 25% off, Nice try)86
'Lucky Draw: Check how lucky you are' with a spin-to-win wheel (Jackpot, 25% off, Nice try). A gamified exit-intent discount. Spinning is a micro-commitment, and 'winning' makes the discount feel earned instead of like a price drop.
Shuteye onboarding screen 90: 'Super Prize90
'Super Prize! Congrats! You are so lucky!' 50% off: 'Only $2.49/month, Total $29.99/year' with $59.99/year struck through, and 'Seize Now.' Every spin lands here, so it's a standard second offer wrapped in a game. March used a 'Sleep Day Deal' with a countdown for the same 50%. The wheel is more fun and hides that everyone gets the same deal.
Shuteye onboarding screen 92: App Tracking Transparency prompt fires on the home screen after both offers92
App Tracking Transparency prompt fires on the home screen after both offers. Asking for tracking after the purchase attempt means the attribution data is there for the paid users, and the prompt can't hurt the paywall conversion.
Shuteye onboarding screen 94: 'APP From Us' block on the home feed cross-promotes JustFit, Me+ and Light Daily Yoga from the same publisher94
'APP From Us' block on the home feed cross-promotes JustFit, Me+ and Light Daily Yoga from the same publisher. A growth loop between their own apps: users acquired for one app get pushed to the portfolio for free.
Shuteye onboarding screen 111: 'ShutEye Account: Create an account to keep your data safe across devices' sits in the middle of the home feed111
'ShutEye Account: Create an account to keep your data safe across devices' sits in the middle of the home feed. No signup in onboarding at all. That keeps dropout low, but you're relying on a card to get emails, so re-engagement outside push depends on the notification prompt from screen 1.
Shuteye onboarding screen 118: Program tab: 'ShutEye Program: Get rid of your sleep problems in 14 days', 'Your personalized plan' with a…118
Program tab: 'ShutEye Program: Get rid of your sleep problems in 14 days', 'Your personalized plan' with a doctor image and 'Start Now.' This is the CBT-I program promised in the quiz, finally showing up as a concrete 14-day plan.
Shuteye onboarding screen 120: Statistic tab shows a demo report: score 87, 6h 12m asleep, sleep stages, 'This is a demo120
Statistic tab shows a demo report: score 87, 6h 12m asleep, sleep stages, 'This is a demo. Start tracking to get your own sleep recordings & patterns.' A demo report instead of an empty dashboard. Good call. It shows the aha you'll get after tonight and gives you a reason to start tracking.
Shuteye onboarding screen 125: Profile shows 'Create Free Account', 'Calibrating125
Profile shows 'Create Free Account', 'Calibrating... Avg. Quality', 0 nights, and 'Premium features (0/9).' The 0/9 counter makes the locked premium features visible every time you open the profile.

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