Sleep

Shuteye onboarding flow

90 screens · Screen Recording · recorded Mar 2024

SleepSoft paywall · trial optionalpaywall: post onboarding quizquiz drivensocial proof heavyvalue prop carouselpermissions firstannual default with trialthree tier comparisontestimonial heavydiscount countdown timerpricing anchor strikethrough

Shuteye pricing and paywall terms

1 / 12 / 3-month tiles, $19.99 / $59.99 / $29.99

Shuteye onboarding screen 1

Shuteye onboarding screen 2: Notification permission as the literal first step, before you've seen anything — Notification permission as the literal first step, before you've seen anything. Framed as 'the first step towards healthy sleep' so it reads like part of the program instead of an OS ask. Risky this early: a 'Later' tap costs you the reminder channel a sleep app lives on. I'd test moving it after the first value moment.

Shuteye onboarding screen 3

Shuteye onboarding screen 4: Opens on '#1 sleep app by revenue 2022' and '9,280,000 users in more than 150 countries' before a single… — Opens on '#1 sleep app by revenue 2022' and '9,280,000 users in more than 150 countries' before a single question. Front-loading awards and scale to borrow credibility before they ask anything of you.

Shuteye onboarding screen 5: More accolades stacked up: '1 billion nights tracked', '10 million users' — More accolades stacked up: '1 billion nights tracked', '10 million users'. Two ASO-style proof screens back to back, betting that big numbers prime you to trust the quiz that follows.

Shuteye onboarding screen 6: First quiz question is 'how much sleep do you usually get,' an easy single tap everyone can answer — First quiz question is 'how much sleep do you usually get,' an easy single tap everyone can answer. Low-friction openers like this raise completion, and it's zero-party data they can echo back in the report and paywall.

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Shuteye onboarding screen 12

Shuteye onboarding screen 13: CBT-i interstitial: 'gold standard for insomnia treatment,' clinical evidence, 5 billion hours — CBT-i interstitial: 'gold standard for insomnia treatment,' clinical evidence, 5 billion hours. Borrowing medical authority mid-quiz to justify the price later. Sleep apps lean on 'science-backed' because it carries perceived value.

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Shuteye onboarding screen 18: Right after the snore question they tell you they'll detect your snoring level and sleep apnea risk — Right after the snore question they tell you they'll detect your snoring level and sleep apnea risk. Health-fear framing. Turning a sleep app into something that might catch a medical risk raises the stakes and the willingness to pay.

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Shuteye onboarding screen 32: 'We've helped 93% of users improve their sleep' with '6,000,000 users' and 'improvement in just 3 days.' A… — 'We've helped 93% of users improve their sleep' with '6,000,000 users' and 'improvement in just 3 days.' A results-claim interstitial dropped into the quiz to keep selling while you answer questions.

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Shuteye onboarding screen 39: Lists back the bad habits you just picked (stay up late, blue light, coffee, wet hair, heavy food) under 'you… — Lists back the bad habits you just picked (stay up late, blue light, coffee, wet hair, heavy food) under 'you are in the right place.' Echoing your own answers makes the diagnosis feel personal instead of generic.

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Shuteye onboarding screen 46: 'Identify your health risks through sleep tracker', now naming bruxism and hidden sleep disorders — 'Identify your health risks through sleep tracker', now naming bruxism and hidden sleep disorders. Second pass at the health-risk angle. They keep widening what the app supposedly catches so tracking feels closer to a medical need.

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Shuteye onboarding screen 50: Loading screen for 'creating your sleep report' with a ticking percentage and '10 million users have chosen… — Loading screen for 'creating your sleep report' with a ticking percentage and '10 million users have chosen shuteye-2024-03.' The fake-work bar makes the personalization feel earned, and the user count keeps selling while you wait.

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Shuteye onboarding screen 55: Patented sleep tracker with an actual patent number (NL2031603B1) on screen — Patented sleep tracker with an actual patent number (NL2031603B1) on screen. A specific detail like a real patent reads as proof rather than marketing. Nice way to make 'tech' feel legit.

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Shuteye onboarding screen 59: Sound machine with named white/blue/green noise and rain variants — Sound machine with named white/blue/green noise and rain variants. Concrete content list shows what you're paying for, and the oddly specific naming (rain on tent vs rain on roof) signals depth of library.

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Shuteye onboarding screen 64: Real-looking five-star App Store reviews stacked right before the paywall — Real-looking five-star App Store reviews stacked right before the paywall. Showing testimonials at peak intent, just before the ask, to nudge fence-sitters over.

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Shuteye onboarding screen 67: 'Start 7 days for free' as a full screen before any pricing — 'Start 7 days for free' as a full screen before any pricing. Selling the free trial as the offer first, so the thing in your head going into the plans is 'free' not '$59.99'.

Shuteye onboarding screen 68: Paywall defaults to the 12-month plan with a 7-Day Free Trial badge at $59.99/year — Paywall defaults to the 12-month plan with a 7-Day Free Trial badge at $59.99/year. The 1-month at $19.99 sits beside it as a decoy that makes annual look cheap per month ($4.99 vs $19.99). 'No Payment Now' lowers the perceived risk of starting.

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Shuteye paywall with pricing, onboarding screen 70

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Shuteye onboarding screen 72: Same paywall with a testimonial and '10 million users choices' baked in — Same paywall with a testimonial and '10 million users choices' baked in. Layering social proof onto the pricing screen itself instead of a separate slide, so the proof and the ask share one screen.

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Shuteye onboarding screen 77: Hit close and you get a 'Sleep Day Deal': 50% off the annual with a countdown timer and the 'Original Price'… — Hit close and you get a 'Sleep Day Deal': 50% off the annual with a countdown timer and the 'Original Price' struck through. Most people don't buy on the first paywall, so a discounted second offer with urgency picks up some who bailed.

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Shuteye onboarding screen 82: After the paywall an AI 'sleep assistant' chat asks if you want a quick overview, with 'yes please' / 'no… — After the paywall an AI 'sleep assistant' chat asks if you want a quick overview, with 'yes please' / 'no, just enter' buttons. Guiding you toward first actions instead of dropping you on a blank home. Question is whether a scripted chat beats just surfacing the tracker button.

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Shuteye onboarding screen 90: The assistant previews a sample report ('a pretty good 90% sleep', cycle, fell asleep/woke times) — The assistant previews a sample report ('a pretty good 90% sleep', cycle, fell asleep/woke times). Showing the aha you'll get after your first night so you actually run a tracking session tonight. Making that first tracker the activation event is the right call.

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