Tipple Alcohol Moderation Pet onboarding screen 2: 'Let's report yesterday's drinking

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'Let's report yesterday's drinking. Don't worry if it was a heavy one.' The first screen takes the shame off before asking the question. For a category built on guilt, that second clause does more work than the first.

Tipple Alcohol Moderation Pet onboarding screen 3: Drinks logged by type with the units spelled out: a spirit is 1 shot, a cocktail is 2

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Drinks logged by type with the units spelled out: a spirit is 1 shot, a cocktail is 2. Making the arithmetic visible is most of the product, because people genuinely don't know what they drank.

Tipple Alcohol Moderation Pet onboarding screen 4: 'Spin the wheel.' A reward mechanic attached to logging, on screen four, before any commitment has been asked…

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'Spin the wheel.' A reward mechanic attached to logging, on screen four, before any commitment has been asked for. They're teaching you that reporting pays before they ask you to report anything hard.

Tipple Alcohol Moderation Pet onboarding screen 8: 'Woah

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'Woah. Love my new gold chain. Well done for checking in, keeping track is the most important thing you can do.' The pet reacts to your number, and the praise is for logging rather than for drinking less. That's the right thing to reinforce on day one, and most apps in this category get it backwards.

Tipple Alcohol Moderation Pet onboarding screen 9: 'That's your whole week's target in one day

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'That's your whole week's target in one day. Did yesterday feel controlled, uncontrolled or somewhere in between?' They deliver the hard number and immediately hand you the interpretation. No judgement in the wording, and the answer stays yours.

Tipple Alcohol Moderation Pet onboarding screen 11: 'Welcome to my camp

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'Welcome to my camp. I need your help taking care of it. Come in every day and report what you drank and everything goes smoothly around here.' The retention loop told as a story. You're not maintaining a streak, you're looking after something that needs you.

Tipple Alcohol Moderation Pet onboarding screen 12: 'Miss a day and things will start to go wrong.' Loss aversion with a face on it

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'Miss a day and things will start to go wrong.' Loss aversion with a face on it. Harsher than it reads, and considerably more effective than a streak counter resetting to zero.

Tipple Alcohol Moderation Pet onboarding screen 16: 'Given what you shared earlier, is there anything you had in mind when you signed up?' The conversation…

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'Given what you shared earlier, is there anything you had in mind when you signed up?' The conversation refers back to your own answers, doing the work a quiz result screen usually does and doing it better.

Tipple Alcohol Moderation Pet onboarding screen 19: 'Hold to commit

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'Hold to commit. Keep holding.' The hold-to-commit mechanic again, same as SocialLite. Here it's attached to a drinking goal, which is about as high-stakes as a micro-commitment gets.

Tipple Alcohol Moderation Pet onboarding screen 23: 'Use your coins to upgrade the camp.' The loop closes: log a day, earn coins, improve the thing you're caring…

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'Use your coins to upgrade the camp.' The loop closes: log a day, earn coins, improve the thing you're caring for. Every part of the economy points back at the one action they need from you.

Tipple Alcohol Moderation Pet onboarding screen 26: 'You set an intention for today of 0 drinks

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'You set an intention for today of 0 drinks. How do you plan to pull it off?' Asking for the plan rather than just the goal. Implementation intentions are the part most habit apps skip, and they're the part with the evidence behind them.

Tipple Alcohol Moderation Pet onboarding screen 29: 'Received 20 coins

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'Received 20 coins. Upgraded the marshmallow. Today is the first day of your first 6 weeks, a fresh start.' Reward, progress and a horizon in one screen.

Tipple Alcohol Moderation Pet onboarding screen 34: 'Come back tomorrow to share how many drinks you had

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'Come back tomorrow to share how many drinks you had. Enjoy your day.' The session closes by naming exactly when to return. Worth noting there's no paywall anywhere in the flow.

Tipple Alcohol Moderation Pet onboarding screen 37: Settings with pre-Tipple weekly drinks, drinking goals and a fresh start option

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Settings with pre-Tipple weekly drinks, drinking goals and a fresh start option. 'Fresh start' as a first-class setting is a thoughtful touch for a product where relapse is expected.

Tipple Alcohol Moderation Pet onboarding flow

Tipple Alcohol Moderation Pet pricing and paywall terms

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Tipple Alcohol Moderation Pet pricing and paywall terms

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