Apps in financial services (investing, banking, crypto), healthcare (telehealth, prescription management), insurance, real estate, and certain education sectors typically require KYC. If your app handles regulated transactions, personally identifiable information for legal purposes, or age-restricted content, consult legal counsel about KYC requirements in each market you operate in.
KYC adds friction, which reduces conversion at that specific step. Typical KYC completion rates range from 50-85% depending on the process complexity. However, verified users are generally more committed and have higher LTV. The key is minimizing friction: use automated document scanning, clear instructions, and fast processing to keep drop-off below 25%.
In some cases, yes. If KYC is only required for specific premium features (not basic access), you can let users subscribe first and complete KYC when they access regulated features. This 'progressive verification' approach maximizes subscription conversion while maintaining compliance. Always verify before granting access to regulated functionality.
A measure of virality that indicates how many additional users each existing user brings in — often through referral programs, content sharing, or word of mouth. A K-factor above 1.0 indicates exponential user growth without relying entirely on paid acquisition.
A metric that shows where your app appears in App Store or Google Play search results for specific keywords. Optimizing keyword rankings is a key part of App Store Optimization (ASO) and can drive organic installs with strong conversion potential.
Core metrics used to evaluate app performance, especially across acquisition, conversion, and retention. For subscription apps, common KPIs include Monthly Recurring Revenue (MRR), churn rate, Lifetime Value (LTV), trial-to-paid conversion, and activation rate.
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