The Botsi Blog
Insights on monetization, marketing, pricing, and utilizing the ultimate AI personalization layer: Botsi.
How to Improve Web2App Paywall Conversion
14 tested tactics for lifting web2app paywall conversion, from per-day pricing and intro offers to downsale sequences, one-click upsells and payment orchestration.
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Pricing Experiments: The Backbone of Mojo's Monetization Success
Pricing experiments have been the backbone of Mojo's monetization success. Our success rate for pricing experiments was 56%, compared to only 14% for design, copy, and layout tests.
Frameworks for Meta's AI-driven advertising w/ Marcus Burke
Marcus Burke, Meta Ads consultant and full-funnel growth marketer, explains why blended CPA is misleading, how creative format determines your audience targeting, and what signal engineering means for subscription apps in an AI-driven ad landscape.
How Subscription Apps Can Use Value-Based Bidding in Google Ads
By shifting toward value-based bidding, apps can optimize for the actual revenue and long-term returns users generate, unlocking more sustainable growth.
Uncover revenue potential you didn't know existed with Botsi.
Our Latest Articles
Stay current with expert tips, trends, and case studies
Personalize Paywall Messaging for Different User Segments
Different users come to your app with different needs, and the paywall that convinces one segment may completely miss the mark for another.
19 Possible Paywall A/B Tests to Try
A wealth of ideas to test and optimize your paywall
Dynamic Pricing for Subscription Mobile Apps
Dynamic pricing for subscription mobile apps is the practice of adjusting subscription prices or offers at the individual user level based on predicted purchase probability, lifetime value, and behavioral signals.
Is Dynamic Pricing Allowed on iOS?
Dynamic pricing is allowed on iOS as long as it follows Apple's subscription and in-app purchase rules.
48 Laws of Subscription App Success
The definitive playbook for subscription app growth. Every law, backed by data and real-world case studies.
See more on this white paper
What is Dynamic Pricing?
Dynamic pricing adjusts monetization at the individual user level. For scaled subscription apps on iOS and Android, dynamic pricing increasingly functions as core revenue infrastructure.
Signal Engineering 101
"Signal engineering" is a method of enriching the quality of data you post-back to your algorithmic ad campaigns from your product, so that your campaigns can perform at their best, in CAC/ROAS/ROI terms.
Shamanth Rao on Subscription Economics, Pricing, and Creative Strategy
Drawing from a decade of hands-on experience across gaming and subscription businesses, Shamanth walks through how cash flow determines viable payback periods...
Why subscription apps shouldn't overlook Android users
For apps that are looking for new ways to grow revenue, Android users are a massive audience.
The Subscription Optimization Handbook
30+ brilliant strategies to grow your subscription app from Vahe Baghdasaryan of Tangent and Botsi.
Download Now
Price Power Podcast: Barbara Galiza: 5 Golden Rules for Conversion Events
Barbara Galiza breaks down how subscription apps should structure conversion events, clean up broken tracking, and send the right signals into Meta and Google to improve ROAS.
A/B Tests for Your Onboarding Flow
Easy tests to optimize your onboarding flow
User Segmentation for Your App
Learn different ways to use segmentation to grow your app
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Subscription App Directory
Browse our curated directory of successful subscription apps and tear-downs.
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