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Monetization

Pricing Experiments: The Backbone of Mojo’s Monetization Success

Growth

How Subscription Apps Can Use Value-Based Bidding in Google Ads

By shifting toward value-based bidding, apps can optimize for the actual revenue and long-term returns users generate, unlocking more sustainable growth.

How Subscription Apps Can Use Value-Based Bidding in Google Ads

Retention

A/B Tests for Your Onboarding Flow

Easy tests to optimize your onboarding flow

A/B Tests for Your Onboarding Flow

Retention

User Segmentation for Your App

Learn different ways to use segmentation to grow your app

User Segmentation for Your App

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Monetization

Pricing Experiments: The Backbone of Mojo’s Monetization Success

Pricing experiments have been the backbone of Mojo’s monetization success. Our success rate for pricing experiments was 56%, compared to only 14% for design, copy, and layout tests.

Growth

Price Power Podcast: Barbara Galiza: 5 Golden Rules for Conversion Events

Barbara Galiza breaks down how subscription apps should structure conversion events, clean up broken tracking, and send the right signals into Meta and Google to improve ROAS.

Growth

How Subscription Apps Can Use Value-Based Bidding in Google Ads

By shifting toward value-based bidding, apps can optimize for the actual revenue and long-term returns users generate, unlocking more sustainable growth.