Our Latest Articles

Drawing from a decade of hands-on experience across gaming and subscription businesses, Shamanth walks through how cash flow determines viable payback periods...

continue reading

Marcus Burke, Meta Ads consultant and full-funnel growth marketer, explains why blended CPA is misleading, how creative format determines your audience targeting, and what signal engineering means for subscription apps in an AI-driven ad landscape.

continue reading

Pricing experiments have been the backbone of Mojo’s monetization success. Our success rate for pricing experiments was 56%, compared to only 14% for design, copy, and layout tests.

continue reading

A wealth of ideas to test and optimize your paywall

continue reading

For apps that are looking for new ways to grow revenue, Android users are a massive audience.

continue reading

Barbara Galiza breaks down how subscription apps should structure conversion events, clean up broken tracking, and send the right signals into Meta and Google to improve ROAS.

continue reading

By shifting toward value-based bidding, apps can optimize for the actual revenue and long-term returns users generate, unlocking more sustainable growth.

continue reading

Easy tests to optimize your onboarding flow

continue reading

Learn different ways to use segmentation to grow your app

continue reading