The Botsi Blog
Insights on monetization, marketing, pricing, and utilizing the ultimate AI personalization layer: Botsi.
13 onboarding principles for high-converting subscription apps
Two years of onboarding teardowns across Opal, Finch, Headway, Tiimo, Tolan and Zing, distilled into the 13 patterns that keep showing up in apps with high-converting flows.
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Pricing Experiments: The Backbone of Mojo's Monetization Success
Pricing experiments have been the backbone of Mojo's monetization success. Our success rate for pricing experiments was 56%, compared to only 14% for design, copy, and layout tests.
Frameworks for Meta's AI-driven advertising w/ Marcus Burke
Marcus Burke, Meta Ads consultant and full-funnel growth marketer, explains why blended CPA is misleading, how creative format determines your audience targeting, and what signal engineering means for subscription apps in an AI-driven ad landscape.
How Subscription Apps Can Use Value-Based Bidding in Google Ads
By shifting toward value-based bidding, apps can optimize for the actual revenue and long-term returns users generate, unlocking more sustainable growth.
Uncover revenue potential you didn't know existed with Botsi.
Our Latest Articles
Stay current with expert tips, trends, and case studies
How apps recover failed payments on web billing w/ Philip Pages
Philip Pages, founder of Redux Payments, explains the retention machine Apple runs on your behalf, why most failed payments have nothing to do with churn, and how one app recovered $153K by changing only when it retried cards.
Autonomous lifecycle marketing w/ George Deglin
George Deglin, CEO and co-founder of OneSignal, on why behavioral triggers beat calendar sends by 4x to 9x, why he thinks dashboards are dying, and what an autonomous lifecycle marketing agent actually looks like.
How to Improve Web2App Paywall Conversion
14 tested tactics for lifting web2app paywall conversion, from per-day pricing and intro offers to downsale sequences, one-click upsells and payment orchestration.
Hybrid monetization for subscription apps w/ Cristian Rotari
Cristian Rotari, Monetization Lead at Zing Coach, on why willingness to pay is a spectrum rather than a yes or no, why ads almost always lose for small apps, and the cannibalization rule that decides who sees which offer.
48 Laws of Subscription App Success
The definitive playbook for subscription app growth. Every law, backed by data and real-world case studies.
See more on this white paper
Personalize Paywall Messaging for Different User Segments
Different users come to your app with different needs, and the paywall that convinces one segment may completely miss the mark for another.
19 Paywall A/B Tests for Subscription Apps
Nineteen paywall tests for subscription apps, from price and trial length to layout and copy, plus a simple method for running them and reading results.
Dynamic Pricing for Subscription Mobile Apps
Dynamic pricing for subscription mobile apps is the practice of adjusting subscription prices or offers at the individual user level based on predicted purchase probability, lifetime value, and behavioral signals.
Is Dynamic Pricing Allowed on iOS?
Dynamic pricing is allowed on iOS as long as it follows Apple's subscription and in-app purchase rules.
The Subscription Optimization Handbook
30+ brilliant strategies to grow your subscription app from Vahe Baghdasaryan of Tangent and Botsi.
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What is Dynamic Pricing?
Dynamic pricing adjusts monetization at the individual user level. For scaled subscription apps on iOS and Android, dynamic pricing increasingly functions as core revenue infrastructure.
Signal Engineering 101
"Signal engineering" is a method of enriching the quality of data you post-back to your algorithmic ad campaigns from your product, so that your campaigns can perform at their best, in CAC/ROAS/ROI terms.
How top apps scale creator ads w/ Xavier de Baillenx
Xavier de Baillenx, CEO and co-founder of Ramdam, explains why volume beats perfection in UGC, why a 5% success rate is normal, how to structure test and scale campaigns separately, and where AI video actually fits.
Shamanth Rao on Subscription Economics, Pricing, and Creative Strategy
Drawing from a decade of hands-on experience across gaming and subscription businesses, Shamanth walks through how cash flow determines viable payback periods...
Why subscription apps shouldn't overlook Android users
For apps that are looking for new ways to grow revenue, Android users are a massive audience.
Price Power Podcast: Barbara Galiza: 5 Golden Rules for Conversion Events
Barbara Galiza breaks down how subscription apps should structure conversion events, clean up broken tracking, and send the right signals into Meta and Google to improve ROAS.
A/B Tests for Your Onboarding Flow
Easy tests to optimize your onboarding flow
User Segmentation for Your App
Learn different ways to use segmentation to grow your app
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