Botsi × TangentFree White Paper

Stop guessing,
start converting.

Unlock 30+ strategies and tactics to grow your subscription app. These are proven tests you can run to improve your growth and monetization from Tangent and Botsi.

The Subscription Optimization Handbook — Cover
30+ Strategies
From Botsi & Tangent

Proven Strategies

Every tactic has been battle-tested across real subscription apps generating millions in recurring revenue.

Actionable Frameworks

Not theory — each strategy includes step-by-step implementation details you can apply to your app this week.

Expert Insights

Written by Vahe Bagdasaryan of Botsi and Tangent, who have helped scale subscription apps across every vertical.

What's inside the handbook

30+ strategies organized into four key areas that drive subscription app growth.

Pricing & Packaging

  • Dynamic pricing experiments
  • Offer sequencing strategies
  • Price anchoring techniques
  • Trial length optimization
  • Annual vs monthly conversion tactics

Paywall Optimization

  • Paywall design best practices
  • A/B testing frameworks
  • Personalized paywall messaging
  • Soft vs hard paywall strategies
  • Social proof placement

Retention & Growth

  • Churn prediction models
  • Win-back campaign blueprints
  • Engagement loop design
  • Lifecycle email sequences
  • Renewal rate optimization

Onboarding & Activation

  • First-session conversion tactics
  • Permission flow optimization
  • Value demonstration frameworks
  • Personalization signals
  • Activation metric design

Get the handbook — it's free.

30+ data-driven strategies to improve growth and monetization. We'll email you the download link.