New ReleasePrice Power Playbook: Monetization Edition

Show the right offer to each user

Botsi’s models figure out the right price, plan, trial, or paywall for each user that maximizes conversion and LTV. Personalized monetization is here.

Estimate My Lift

The most ambitious subscription apps grow revenue with Botsi.

Fitness AISleepiestHeadwayMusoraMoney \ LineReading.comArrowTiimoControl+OvercomerClaimOutfit FormulasInterlock Studiosabstrakt
Meet our customers

Today, subscription apps show the same offer to everyone.

As a result, 95% of users never pay.

95% never pay

5% paid

  • 62%never engaged enough to consider it
  • 18%would try, but not commit
  • 15%would pay, but not this price

Use Botsi to show each user the right offer.

  • Mia: gets a lot of value out of your app
    Mia

    gets a lot of value out of your app

    Botsi shows

    Annual Plan

    $59.99/yr, just $4.99/mo

  • Greg: is willing to try, but unsure about paying
    Greg

    is willing to try, but unsure about paying

    Botsi shows

    14 Day Trial

    Free, then $59.99/yr

  • Olivia: loves your app, but can’t afford your price
    Olivia

    loves your app, but can’t afford your price

    Botsi shows

    50% Year 1 Discount

    $29.99 for year 1

More revenue from the same traffic.

Connects to your existing tech stack. No rip out. No migration.

Signals you already collect

  • Your app · iOS & Android
  • Your server · REST API
  • Your web funnel

Botsi
AI decision layer

Predict
what each user is worth

Decide
which offer to show them

Learn
from every view and purchase

  • Superwall
  • RevenueCat
  • Adapty
  • Paddle
  • Web2Wave
  • FunnelFox
  • stripe
  • shopify
  • StoreKit
  • Google Play Billing

Botsi integrates with 99% of tech setups, including native paywalls and the internal infrastructure your own team runs. Purchases still complete through the store, exactly as they do today.

How Botsi picks the right offer.

  1. 1

    Send Botsi your onboarding and early app-session signals.

    Things like acquisition source, device, location, and in-app behavior.

    Signals from your app

    Live
    Acquisition sourceDevice & contextGeographyBehavioral signalsEngagementSession timingPurchase historyBOTSISignal intake
  2. 2

    Botsi predicts which subscription offer will drive the highest revenue.

    Your app's own model selects from the offers and paywalls you already have. No rip out, no migration.

    Rendered by the paywall tool you already use

    SuperwallRevenueCatPaddleAdaptyWeb2WaveFunnelFox

    Offer decision

    For MiaGregOlivia

    ~40ms
    YOUR EXISTING OFFERSYOUR CURRENT PAYWALLUnchangedAnnual Plan$59.99/yr, just $4.99/mo50% Year 1 Discount$29.99 for year 114 Day TrialFree, then $59.99/yrAnnual Plan$59.99/yr, just $4.99/moAnnual Plan$59.99/yr, just $4.99/moHighest predicted revenueSelected for Mia14 Day TrialFree, then $59.99/yr14 Day TrialFree, then $59.99/yrHighest predicted revenueSelected for Greg50% Year 1 Discount$29.99 for year 150% Year 1 Discount$29.99 for year 1Highest predicted revenueSelected for OliviaBOTSIPredicts revenue

    Chosen from your existing offers. Returned to your current paywall.

  3. 3

    Botsi keeps testing new offers and moving traffic to what earns more.

    New offers run alongside the ones already winning. Every purchase, and every paywall view that doesn't convert, sharpens your model, so revenue per paywall view keeps improving without waiting weeks for an A/B test to read out.

    Revenue per paywall view

    Live
    Your current paywallWith Botsi
    + 14 Day Trial added+ 50% Year 1 Discount added

    Offer tests

    Traffic shifts to what earns more

    • Annual PlanWinning
    • 14 Day TrialTesting
    • 50% Year 1 DiscountNew

Prove it against the paywalls you run today.

Don’t blindly launch. Botsi A/B tests its AI model directly against your baseline paywalls so you can clearly see the incremental revenue vs. your current offers.

See the setup, the offers tested, what failed, and the number.

Read the case study→

The questions we hear most.

Answered here, so you don’t have to wait for a call.

How much work is it to integrate Botsi?

Integration typically takes under a day. Botsi is API-first: your app or server creates a profile for each user, requests the paywall Botsi predicts for them, and reports impression and purchase events back. There is no SDK rewrite, no paywall redesign, and no migration off the tools you already run. Registering your price points and paywalls is largely a one-time setup, so most of the engineering work lands before go-live rather than after.

const paywall = await botsi.getPaywall({
  userId: 'usr_123'
});

Can you integrate with our natively built paywall infrastructure?

Yes, and it integrates seamlessly. There is a documented path for exactly this:

  • Create a Botsi profile
  • Call Get Paywall for the prediction
  • Render your own SwiftUI or Jetpack Compose paywall from the returned data
  • Send the impression event
  • Complete the purchase through StoreKit or Google Play Billing and validate it with Botsi

See Native Mobile Paywall Display in the docs. If your team already built the paywall, the decision point Botsi plugs into usually exists in your code already, which is the part most integrations have to create.

Who owns this internally, and how much of their week does it take?

Growth or monetization owns it. In practice that is an hour or two a week once you are live: approving the offer set, and reading results. Engineering is involved for the integration and then effectively done — there is no ongoing build.

Does Botsi take a cut of our revenue?

No. Botsi charges a fixed subscription bracket, never a percentage of what you earn. That gap widens as you grow: a percentage vendor gets more expensive in lockstep with every dollar you earn, while a fixed bracket is a known number you can forecast, and it only changes when you move brackets, not with every good month. It also makes payback obvious, because you are comparing one known number against measured incremental revenue instead of arguing about which base a percentage was calculated on.

Our Agency Partner program does include a partner revenue share, but that is a partner arrangement and has nothing to do with what customers pay.

Is Botsi allowed by Apple and Google?

Yes. Botsi never invents a price or bypasses in-app purchase. Every price a user sees is a real store product you already created and Apple or Google already approved, and every purchase still completes through StoreKit or Play Billing exactly as it does today. What Botsi varies is the selection: which of your pre-approved paywalls, offers, and price points to show each user. That is mechanically the same paywall and offer testing that RevenueCat, Superwall, and Adapty already run inside the platforms' rules, so it does not introduce a new store surface.

To be clear, neither Apple nor Google endorses or certifies Botsi, and the price points you create set the ceiling on what can be shown. Botsi decides which approved option fits each user, never a number outside your catalog.

Will legal and compliance approve Botsi?

The reason these reviews go smoothly is that the hard parts are handled inside the product rather than left on your desk. Botsi is GDPR compliant and SOC 2 compliant. It uses only the data you send it, never demographic or special-category data such as age, gender, or race, and never cardholder data, because purchases complete through StoreKit, Play Billing, or Stripe. All data travels over TLS and is encrypted at rest with AES-256.

Compliance built in means the regulatory rules from GDPR, CCPA, PIPEDA, and comparable frameworks are embedded in how the pricing engine operates and updated as legislation evolves, rather than bolted on afterwards: Botsi cannot access or infer demographic identity, and every price sits inside a range you approved, which removes the most direct forms of discriminatory pricing and takes a large share of the burden off your team.

We would still rather audit realized outcomes than treat clean inputs as settling the question. Reviewers will want depth, so the GDPR, fairness auditing, contract, and security answers below go further, and we will join a call with your counsel where that speeds things up.

How do we know the lift is real and not seasonality, our own ASO, or other tests? Is there a permanent randomized holdout, and who computes the number?

The lift is measured against a concurrent, persistent randomized holdout, not a before-and-after snapshot. A slice of your traffic stays on your existing static pricing while the rest is optimized, and the reported number is the difference between the two groups. Because both groups live through the same season, the same store changes, and the same marketing, outside effects hit both arms and cancel out. Pre and post comparisons cannot separate real lift from seasonality, which is exactly why Botsi does not rely on them.

For transparency you get the holdout definition, the measurement window, and a dashboard that reports the model arm against the baseline arm side by side with the split size and the statistical confidence, plus scheduled data exports so your own analysts can check the underlying transactions.

The honest cost of doing it this way: a true holdout means deliberately leaving a control slice un-optimized, so you forgo some revenue there to earn a trustworthy number, and reaching significance takes time and volume. A holdout-measured result is more conservative than a flattering pre and post read, and that is the point.

We already run paywall and price tests in RevenueCat and Superwall. What are we paying you for on top?

If your team wants a couple of static price tests, RevenueCat Experiments and Superwall targeting can do that, and a strong data science team could build rule-based tests and static cohorts over a few quarters. We will concede that openly.

What Botsi adds is a per-app machine learning model that predicts individual lifetime value and continuously selects the right paywall, offer, and price for each user, with a maintained holdout and compliance guardrails around it. Botsi is the decision layer that sits on top of your paywall renderer, not a replacement for it, so nothing you already pay for gets thrown away and nothing gets migrated.

The honest line: a team that only wants a static test or two does not need Botsi, and an in-house build can approach some of the lift given quarters of effort. Botsi's edge is time to value, continuous per-user decisioning, and compliance that stays maintained instead of bolted on.

Will this affect my paid marketing campaigns?

Botsi aims to increase both conversions and revenue, so typically our clients see no impact to paid marketing, or a positive impact. Botsi optimizes for higher ARPU and LTV, which gives your paid marketing campaigns a higher-quality signal, and more of it, to optimize against.

How much data does Botsi need to train the model?

Botsi learns from live traffic rather than a large historical archive, so what matters is a steady flow of paywall impressions and purchases, not years of stored data. There is a genuine minimum volume below which a per-user model will not beat a single well-chosen price. Apps with an established subscription funnel and steady paywall traffic are generally in range, and we will tell you where you sit before you integrate rather than sign you up to prove a point.

And because the guarantee means you do not pay without measurable revenue improvement, you are not funding the learning curve with subscription fees, though you do spend setup time.

RISK-FREE PERFORMANCE GUARANTEE • RISK-FREE PERFORMANCE GUARANTEE •

The Botsi Guarantee

If you don't see a revenue uplift, you get your money back.

One integration, A/B tested against your current paywalls. Customers see up to +75% higher LTV.

  • Pay only for results
  • A/B tested against your baseline
  • Measurable uplift, guaranteed

Backed by the Botsi Risk-Free Performance Guarantee. See full terms

Use Botsi. Grow Your Revenue.