Facevital Health Monitor onboarding screen 4: '1 Million Users' and the tracking prompt land on the same screen, before the app has demonstrated a single…

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'1 Million Users' and the tracking prompt land on the same screen, before the app has demonstrated a single thing.

Facevital Health Monitor onboarding screen 5: 'Facial Wellness Scan

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'Facial Wellness Scan. No wearable, just your camera.' The differentiator is the second line. Everything else in this category needs hardware, so leading with what you don't need is the right call.

Facevital Health Monitor onboarding screen 6: They walk you through the output before you've scanned anything: wellness score, health score, personalized…

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They walk you through the output before you've scanned anything: wellness score, health score, personalized report, each with a mocked result on screen. For a measurement product, showing the result you'll get is the only pitch that lands.

Facevital Health Monitor onboarding screen 9: A blood sugar tracker dropped into the carousel

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A blood sugar tracker dropped into the carousel. Worth noting how far the claims stretch: a phone camera reading pulse and HRV is plausible, blood sugar is not, and they show that one as manual logging rather than a scan. The line is drawn carefully.

Facevital Health Monitor onboarding screen 10: 'Answer a few quick questions so we can tailor insights, goals and tips.' They say what the quiz buys you…

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'Answer a few quick questions so we can tailor insights, goals and tips.' They say what the quiz buys you before it starts, which costs one screen and reduces the drop-off across the next six.

Facevital Health Monitor onboarding screen 11: 'This helps us calculate your basal metabolic rate.' Every question states what it's for

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'This helps us calculate your basal metabolic rate.' Every question states what it's for. On a health app that does double duty: it justifies the ask and it signals clinical competence.

Facevital Health Monitor onboarding screen 14: BMI calculates live as you set your weight

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BMI calculates live as you set your weight. A real number handed over mid-quiz, before anything is paid for. Small piece of value and it makes the next questions feel worth answering.

Facevital Health Monitor onboarding screen 15: 'What health issues are you experiencing?' Heart disease, hypertension, diabetes, chronic stress

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'What health issues are you experiencing?' Heart disease, hypertension, diabetes, chronic stress. Sensitive things to hand over this early, and they're what let the paywall talk about your situation instead of a generic one.

Facevital Health Monitor onboarding screen 17: 'Create Your Personal Heart Program' with your BMI and the issues you picked listed back to you

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'Create Your Personal Heart Program' with your BMI and the issues you picked listed back to you. Personalization continuity done properly, and it's the last thing you see before the price.

Facevital Health Monitor paywall with pricing, onboarding screen 18

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'Personalize health plan with only USD 6.99 a week.' One plan, no tiers, no trial, and 'only' is working hard in front of a number that annualizes to about $363. A weekly-only price with no annual option is a churn bet. They're counting on you not doing the multiplication.

Facevital Health Monitor onboarding screen 29: 'Tap to start measuring' is the first thing on the home screen

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'Tap to start measuring' is the first thing on the home screen. The first action is the core action, which is right. The health summary underneath stays empty until you do it.

Facevital Health Monitor onboarding screen 33: 'Reveal your heart age' and 'Log your first blood sugar'

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'Reveal your heart age' and 'Log your first blood sugar'. Two empty states, each naming one specific task. Better than a blank dashboard, and heart age is a smart hook because it's a number you want to know and won't like.

Facevital Health Monitor onboarding screen 36: The report view, mostly locked

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The report view, mostly locked. Showing the shape of what you'd get, with the values withheld, is a fair way to sell a second time.

Facevital Health Monitor onboarding screen 37: A second paywall, different artwork and a feature list this time, same $6.99 a week

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A second paywall, different artwork and a feature list this time, same $6.99 a week. Two creative treatments against one price, which usually means the first one isn't converting the way they want.

Facevital Health Monitor onboarding flow

Facevital Health Monitor pricing and paywall terms

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Facevital Health Monitor pricing and paywall terms

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