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Mental Health

Finch onboarding flow

28 screens · Screen Recording · recorded Jul 2024
Mental HealthSoft paywall · trial optionalpaywall: post onboarding quizquiz drivengoal settingone plan onlyannual default with trialpricing anchor strikethrough

Finch pricing and paywall terms

One-time offer: 7-day free trial, then $69.99 -> $39.99/yr (save 43%), skippable

Finch onboarding screen 2: 'Your new self care best friend' and the main button is 'Hatch a new pet', not 'Get started'2
'Your new self care best friend' and the main button is 'Hatch a new pet', not 'Get started'. The first tap is already the core fantasy. 'Have an invite?' sits right under it, so the referral loop is visible from screen one.
Finch onboarding screen 3: 'Choose your Finch Egg.' The first decision is cosmetic and has no wrong answer3
'Choose your Finch Egg.' The first decision is cosmetic and has no wrong answer. It's a micro-commitment that starts ownership before any self-care question shows up.
Finch onboarding screen 8: 'You hatched a birb!' then pronouns for your pet (he/him, she/her, they/them)8
'You hatched a birb!' then pronouns for your pet (he/him, she/her, they/them). A small detail that makes the pet feel like a character, and it matches the inclusive tone of the whole app.
Finch onboarding screen 10: 'What do you want to name your baby birb?' with a Shuffle button for the undecided10
'What do you want to name your baby birb?' with a Shuffle button for the undecided. Naming something is one of the strongest ownership moves there is. You're now responsible for Frankie.
Finch onboarding screen 11: 'Choose a trait for Frankie11
'Choose a trait for Frankie. Frankie cares about...' Curiosity, Resilience, Compassion, Logic, Confidence, Security. A values question dressed up as pet customization. You're really telling them what you care about.
Finch onboarding screen 15: The pet talks: 'Cheep cheep, thanks for hatching me15
The pet talks: 'Cheep cheep, thanks for hatching me! ... But what is a name?' and you pick a response. Onboarding as a conversation with your pet instead of a questionnaire. Interactive and it's hard to tap through without reading.
Finch onboarding screen 1717
Finch onboarding screen 18: 'Do you also have a name?' The pet asks for your name, so it doesn't feel like a form field18
'Do you also have a name?' The pet asks for your name, so it doesn't feel like a form field. With a Skip, which keeps it low pressure.
Finch onboarding screen 19: 'Take care of Frankie by taking care of yourself.' The whole core loop in one line, with the energy bar at…19
'Take care of Frankie by taking care of yourself.' The whole core loop in one line, with the energy bar at 0/15 to show how it works.
Finch onboarding screen 20: 'Get support from Frankie' shows a sample push: 'From Frankie: I believe in you, cheep!' Priming the…20
'Get support from Frankie' shows a sample push: 'From Frankie: I believe in you, cheep!' Priming the notification permission with the actual message you'd get is much better than a generic 'turn on notifications' ask.
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Finch onboarding screen 21: 'Get an inside look of Finch!' Email framed as 'hidden features and sneak peeks', optional with 'Skip for now'21
'Get an inside look of Finch!' Email framed as 'hidden features and sneak peeks', optional with 'Skip for now'. No account wall, just a soft email capture after you've already invested in your pet.
Finch onboarding screen 28: 'Pick some easy goals to do with Frankie': Drink water, Make my bed, Take a shower, and 'Literally survive…28
'Pick some easy goals to do with Frankie': Drink water, Make my bed, Take a shower, and 'Literally survive the day'. Tiny goals set a bar anyone can clear today. The copy is great. It meets people where they are.
Finch paywall with pricing, onboarding screen 4242
'Special free trial for Alex' with the Blinkist-style timeline and one plan: 7 days free, then $69.99 crossed out to $39.99/year (save 43%). 'Skip this one-time offer' and 'Offer expires when you exit this screen' make skipping feel like losing something. Soft paywall, you can walk past it.
Finch onboarding screen 43: 'How did you hear about Finch?' YouTube, TikTok, friends/family43
'How did you hear about Finch?' YouTube, TikTok, friends/family. Self-reported attribution right after the paywall. Cheap to add and useful when TikTok and word of mouth don't show up in your MMP.
Finch onboarding screen 47: 'Day 147
'Day 1. To the new week! Baby Frankie feels the urge to waddle around.' The story frames the first session as a day in your pet's life, with one clear job: help Frankie get full energy.
Finch onboarding screen 49: '1 day streak!' shows up before you've done anything, just for opening the app49
'1 day streak!' shows up before you've done anything, just for opening the app. Starting the streak on day one gives you something to protect tomorrow.
Finch onboarding screen 50: A daily affirmation ('I strive for progress, not perfection') and 'How are you feeling right now?' with five…50
A daily affirmation ('I strive for progress, not perfection') and 'How are you feeling right now?' with five faces. A one-tap mood check-in is the lowest-effort self-care action there is.
Finch onboarding screen 51: Home screen: '1st Adventure 0/15' with the goals you picked on screen 28 listed below51
Home screen: '1st Adventure 0/15' with the goals you picked on screen 28 listed below. Your onboarding picks became today's to-do list, and each one fills the energy bar. Personalization continuity and a clear first task.
Finch onboarding screen 55: 'Frankie widget: Add Frankie to your home screen.' Asked right after the first goal completion, while you're…55
'Frankie widget: Add Frankie to your home screen.' Asked right after the first goal completion, while you're happy with your pet. A widget is a daily reminder that doesn't need notification permission.
Finch onboarding screen 56: 'Woohoo56
'Woohoo! Frankie munched on Bread and energized for Day 1' plus '+126 Rainbow Stones'. Finishing the day pays out soft currency, which feeds straight into the shop and the Plus upsell.
Finch onboarding screen 57: 'New adventure started57
'New adventure started! Frankie will have something to share with you after he completes today's adventure in 7:59:58.' A timer on the pet gives you a reason to come back later. Classic Tamagotchi mechanic.
Finch onboarding screen 59: 'Should I let you know when I'm back, cheep?' The second notification ask, after 'Maybe later' on screen 2059
'Should I let you know when I'm back, cheep?' The second notification ask, after 'Maybe later' on screen 20. This time it's tied to a real event you care about, so it's more likely to get a yes.
Finch onboarding screen 60: 'Love Finch60
'Love Finch? Invite your cheeps & unlock rewards.' A referral ask in the first session, with cosmetic rewards. Growth loop: if some share of new users invite a friend, that's CAC you didn't pay.
Finch onboarding screen 64: 'July Season: Campfire Chronicles' with a monthly quest, daily quests and special quests64
'July Season: Campfire Chronicles' with a monthly quest, daily quests and special quests. Live-ops seasons borrowed from mobile games, which give long-term users a reason to keep opening the app.
Finch onboarding screen 74: The Finch Plus upsell lives in the Shop: 'Plus Users are 2x more likely to stick with self care goals74
The Finch Plus upsell lives in the Shop: 'Plus Users are 2x more likely to stick with self care goals. Try 7 days free.' A retention stat as the pitch, placed where you're already looking at things you can't have.
Finch onboarding screen 80: 'Welcome to Frankie's Tree Town80
'Welcome to Frankie's Tree Town! Add your friends on Finch!' with 'Send Good Vibes'. The social layer is introduced on its own tab the first time you open it, not crammed into onboarding.
Finch onboarding screen 82: 'Meet Oatmeal the Llama: Invite friends to get this micropet!' The referral reward is a cosmetic pet, which…82
'Meet Oatmeal the Llama: Invite friends to get this micropet!' The referral reward is a cosmetic pet, which costs them nothing. 'Others cannot see your self-care data' handles the privacy worry right there.
Finch onboarding screen 84: Frankie's profile: age 1 day, '1 day streak, longest self-care streak ever!' Framing a single day as a record…84
Frankie's profile: age 1 day, '1 day streak, longest self-care streak ever!' Framing a single day as a record is a nice touch.

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