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Health Fitness

Flo App2Web onboarding flow

18 screens · Screen Recording · recorded Oct 2026
Health FitnessSoft paywall · trial optionalpaywall: post onboarding quizquiz drivensocial proof heavyannual default with trialtestimonial heavy

Flo App2Web pricing and paywall terms

Choose your plan: Yearly $59.99 ($5/mo, default, no trial) vs Flo Family $79.99; all plans add 14-day trial yearly and Monthly $14.99. Continue opens a web checkout at app.flo.health at the same prices as IAP; 'Subscribe in the App Store' link below.

Flo App2Web onboarding screen 1: 1
"Finally, let's take a look at your sleep. Tell us about your sleep to get tips to improve it based on your cycle." Tying sleep back to the cycle keeps a new feature inside Flo's core promise instead of feeling like a bolt-on.
Flo App2Web onboarding screen 2: One sleep question with a progress bar2
One sleep question with a progress bar. Short and easy, which is what you want this late in a long quiz.
Flo App2Web onboarding screen 3: Instant feedback on the answer: a 3
Instant feedback on the answer: a "Good" sleep score and "You're on the right track," plus why 7 hours matters for "mood, fertility, and menstrual cycles." Answer-specific results make the question feel worth answering.
Flo App2Web onboarding screen 4: 4
"69% of members say Flo helps them sleep better" next to a sample sleep score with "Automatic tracking." Social proof on the exact feature they just asked about.
Flo App2Web onboarding screen 5: Permission primer before the system prompt: 5
Permission primer before the system prompt: "Unlock deeper sleep insights with Flo... tap 'Allow Access' on the next screen." Explaining the benefit first and telling people what to tap is the standard way to lift opt-in.
Flo App2Web onboarding screen 7: 7
"Personalizing your experience" loader that cycles through proof points: "The world's #1 women's health app" first. Loading screens like this do double duty, building perceived work and stacking credibility before the paywall.
Flo App2Web onboarding screen 8: Same loader at 39%: 8
Same loader at 39%: "Over 7 million 5-star ratings" and "Join 420 million other Flo members." Huge numbers to make paying feel like the normal thing to do.
Flo App2Web onboarding screen 10: 79%: 10
79%: "Developed with 120+ medical experts," with named OB-GYNs and a dietitian. For a health app, expert credibility matters more than ratings.
Flo App2Web onboarding screen 11: 99%: 11
99%: "Flo keeps your data protected" with an ISO 27001 badge. Privacy is a real objection for period tracking, so it's smart to answer it right before the price.
Flo App2Web onboarding screen 12: 12
"When you Flo, you know." Without Flo vs With Flo: "Wondering when your period is coming" vs "Prepared for your period." A before/after comparison that frames the subscription as an outcome.
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Flo App2Web onboarding screen 13: 13
"I will use Flo to..." with "Tap and hold on the Flo logo to commit." The hold-to-commit pledge popularized by apps like Headway, placed right before the paywall to nudge buy-in up.
Flo App2Web onboarding screen 15: 15
"Let's supercharge your health together!" A celebration beat after the pledge, before the plan picker.
Flo App2Web paywall with pricing, onboarding screen 1717
"Choose your plan." Yearly $59.99 ($5/mo) is the default with the trial toggle off, Family plan $79.99 as the anchor, and a 5-star review up top. Same prices as the July 2024 IAP paywall. What changed is the button: "Continue" now goes to a web checkout, with "Subscribe in the App Store" demoted to small text underneath.
Flo App2Web onboarding screen 19: The hand-off lands in Chrome at app.flo.health: 19
The hand-off lands in Chrome at app.flo.health: "Select your payment method," Total $59.99, Apple Pay preselected with "Fast payment using Touch or Face ID" and "Purchases stay private." Price parity with IAP, so the web isn't selling a discount. It's selling the same thing with Apple Pay. Flo keeps the margin instead of passing it on.
Flo App2Web onboarding screen 20: Credit card option: card number, expiry, CVC, ZIP and email20
Credit card option: card number, expiry, CVC, ZIP and email. That's a lot of typing compared with one double-click in the Apple sheet. Most people will go Apple Pay, which is why it's the default.
Flo App2Web onboarding screen 23: Back in the app, the same 23
Back in the app, the same "Choose your plan." Leaving checkout drops you back on the paywall, not past it. The round trip through a separate browser is real friction compared with the native sheet.
Flo App2Web onboarding screen 24: 24
"View all plans and trials" splits it out: "14-Day Free Trial" yearly $59.99 vs "No free trial" yearly $59.99 (Most Popular, preselected), Family $79.99, and Monthly $14.99/mo. Same price with or without the trial, and they still default to no trial. That buys stronger purchase signals and immediate cash from people who would have paid anyway.
Flo App2Web onboarding screen 26: Monthly on the web: Total $14.99, 26
Monthly on the web: Total $14.99, "renews automatically every month." Same as the IAP monthly. No web discount on any plan, so for Flo app2web is a margin play, not a conversion play.

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