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Productivity

Habit Tracker onboarding flow

27 screens · Screen Recording · recorded May 2024
ProductivityFreemiumpaywall: contextual blockedvalue prop carouseltutorial demoannual default with trialfeature listlifetime optionpricing anchor strikethrough

Habit Tracker pricing and paywall terms

Habit Premium: $3.49/yr after 7-day trial + $8.99 lifetime

Habit Tracker onboarding screen 11
Habit Tracker onboarding screen 2: Opens with a value-prop carousel, and the first slide is 'multiple reminders.' Habit apps live and die on…2
Opens with a value-prop carousel, and the first slide is 'multiple reminders.' Habit apps live and die on reminders so leading with it makes sense, but it's telling, not showing. I'd shorten the carousel and get people to creating a habit faster.
Habit Tracker onboarding screen 3: 'Choose UI style' lets you pick the look before you've done anything3
'Choose UI style' lets you pick the look before you've done anything. It's cheap personalization and a small choice that gets you a little invested. Fine, though it's still a few taps standing between you and your first habit.
Habit Tracker onboarding screen 55
Habit Tracker onboarding screen 6: Social accountability slide: 'Build with friends.' Building habits with people who can see your streak is…6
Social accountability slide: 'Build with friends.' Building habits with people who can see your streak is real retention. It's buried as the last carousel slide though, where attention is lowest. I'd test surfacing this after the first habit instead.
Habit Tracker onboarding screen 7: Empty home with a coach mark pointing at the + button: 'Tap this add button to create your first habit now.'…7
Empty home with a coach mark pointing at the + button: 'Tap this add button to create your first habit now.' A guided first action instead of dropping you into a blank screen. Gets you to the core action right away.
Habit Tracker onboarding screen 8: Pre-built habit menu (walk, run, stretch, swim, read a book) instead of a blank text field8
Pre-built habit menu (walk, run, stretch, swim, read a book) instead of a blank text field. Lower friction to your first habit, and completing a habit is the aha here, so the faster they get you to one the better.
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Habit Tracker onboarding screen 1010
Habit Tracker onboarding screen 11: The iOS notification prompt fires right after you create your first habit, not on launch11
The iOS notification prompt fires right after you create your first habit, not on launch. Good timing: you've just set up something you want reminders for, so the ask has context and the yes-rate goes up.
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Habit Tracker onboarding screen 1212
Habit Tracker onboarding screen 1313
Habit Tracker onboarding screen 1414
Habit Tracker onboarding screen 15: Tutorial overlay teaching the swipe-right-to-complete gesture15
Tutorial overlay teaching the swipe-right-to-complete gesture. Completing a habit is the aha moment, so teaching the one gesture that does it is worth it. Watch the stacking though, this is the third coach mark in a row.
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Habit Tracker onboarding screen 1717
Habit Tracker onboarding screen 18: Mid-flow popup: '56% OFF, $3.99 lifetime' with $8.99 struck through18
Mid-flow popup: '56% OFF, $3.99 lifetime' with $8.99 struck through. Anchored discount pushing the one-time lifetime over the subscription. There's no real timer behind 'Limited Offer' so the scarcity is soft. I'd test an actual countdown or drop the framing, fake urgency trains people to ignore it.
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Habit Tracker onboarding screen 2020
Habit Tracker onboarding screen 21: The weekly report shows up fully rendered with real-looking data, but stamped 'Example' and gated with 'Demo…21
The weekly report shows up fully rendered with real-looking data, but stamped 'Example' and gated with 'Demo report, buy premium to unlock.' Showing the locked feature populated beats a feature bullet, you see exactly what you're paying for. Show the value, then gate it.
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Habit Tracker onboarding screen 2323
Habit Tracker onboarding screen 2424
Habit Tracker onboarding screen 25: Feature-list paywall: 7-day free trial at $3.49/year as the default, $8.99 lifetime as the one-time option…25
Feature-list paywall: 7-day free trial at $3.49/year as the default, $8.99 lifetime as the one-time option, plus 'Request Scholarship' at the bottom. The long bullet list is dull, but the scholarship link is a nice touch that catches price-sensitive users who'd otherwise churn at the ask. Annual default with a trial also sends clean signals to the stores.
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Habit Tracker paywall with pricing, onboarding screen 2727
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