ProductivitySoft paywall · trial optionalpaywall: post onboarding quizquiz drivengoal settingtutorial demoannual default with trialfeature listdiscount countdown timerpricing anchor strikethrough
1Aspirational opener: "the best time to start is now, you're about to take the first step in changing your life." Identity-change framing before any questions. It's cheap to add and it primes people to take the quiz seriously.234Quiz opens with "what time do you usually wake up." Easy first question to build momentum, and wake time is real zero-party data they could use to time notifications. Worth checking whether they actually use it downstream.5678910111213141516"What do you expect to achieve with productive" with goals like build good habits, be more organized, improve mind and body. This is the goal capture. I'd echo the picked goal in the paywall bullets, right now those are generic.18"Building up your personalized program" loading screen. Shows work being done for you and sets up the price of the paywall that's about to fire. Standard, but it earns the ask.1920Paywall fires right after the quiz and loading, before you've touched the app. Trial toggle defaults on, annual $34.99 is the default, and monthly $6.99 sits below as the decoy ($6.99 x 12 is $84, which makes the year look cheap). They monetize at peak intent and let anyone who dismisses get value after. The bullets are generic ("track unlimited habits"), I'd personalize them off the quiz answers.212223iOS tracking prompt softened with a benefit screen first: "get a personalized experience by allowing tracking." Priming people before the system dialog to lift the opt-in rate. The benefit framing is thin though, it's mostly about their analytics.2425Choose your first habit, and each option expands into benefit-led copy ("get your blood pumping in the A.M... it results in deeper, better sleep"). Benefits over tasks, and picking a habit is a small commitment that sets up the tutorial next.26272829303132333435Second paywall, this time 47% off with a 1-hour countdown and $34.99 struck through to $17.99 first year. Most people don't buy on the first wall, so a discounted timer offer picks up some of them. The countdown is the usual fake urgency.36Email capture placed after the paywall and habit setup, with both "get statistics" and "get special offers" toggles pre-enabled. It's a marketing list for retargeting people who didn't subscribe. Asking after value beats asking cold.37384142Interactive tutorial: "this is your first habit, swipe right to complete it" with a pointing finger. They walk you to your first completion instead of dropping you on a blank Today screen. The swipe is a real micro-commitment and the activation event.43444546Right after the first completion: "1-day streak, the Productive record is 400+ days, ready to beat it?" Streak gamification and a goal-gradient hook the moment you've done one thing, aimed at pulling you back on day two.474849Notification permission asked after the user has completed a habit and seen the streak, framed as "keep you on track." Asking once people have a streak to protect lands better than asking cold at the top of the flow.50515253545556575859606162
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