175 screens · Screen Recording · recorded Apr 2025
ProductivitySoft paywall · trial requiredpaywall: post onboarding quizquiz driventutorial demovalue prop carouselsocial proof heavyannual default with trialone plan onlyfeature list
13Celebrity voice opener. Snoop Dogg greets you as an "official speechify partner," then Gwyneth Paltrow and MrBeast do the same. The core feature is voice quality, so the demo is just letting you hear a famous voice in the first ten seconds. It borrows their credibility on the way in.5681112Three celebrity intros back to back (Snoop, Gwyneth, MrBeast) is a lot of runway before any value. I'd test cutting to one and getting to the first question faster.131718Age in broad buckets is the first zero-party question. Fine as a low-effort opener, but nothing later visibly uses it. If it's not changing the experience or the paywall, it's just a tap.19Capturing first name here pays off the rest of the flow. "Hey jacob" shows up on the quiz, the demo, and the finalizing screen. Cheap data that makes every later screen feel built for you.202122"What is most of your reading for" (studying, work, leisure) segments you for the value props coming up. The "meeting room" benefit a few screens later only lands because you picked work here.24Good call making "what do you want to read" multi-select with "select all that apply." Most people read PDFs and books and emails, so single-select would force a false choice and throw away data.25262728A 500,000 books value prop dropped between quiz questions. It breaks up the questionnaire and shows scale while you're still answering, so the quiz doesn't feel like pure data collection.2930Time-spent-reading question sets up the payoff. Whatever you pick, the next screen promises you'll "read 3 times more in the same time."31"Read 3 times more in the same time" and "feel more confident in the meeting room." The benefit ties back to the work answer from earlier. Speed gets reframed as a work win instead of a feature.32333435The ATT prompt fires mid-demo with honest copy about matching you to ads you saw. Firing it before the user is bought in probably costs opt-ins. I'd test moving it after the listening demo when they're more invested.36Here's the real demo. You pick a voice and actually hear it read while text scrolls with social proof ("23 million people," the adhd-listens-3x line). Letting people use the product before the paywall beats an explainer screen. It also makes onboarding long, so the question is whether the payoff covers the length.37383940414243484950"Over 217,000 5 star reviews on iOS" woven into the scrolling demo text. The proof shows up while you're already engaged with the product, not as a standalone brag screen.5253545556575960616263646566676869Setting your words-per-minute lets you feel the core benefit with your own hands. A micro-commitment that doubles as the aha moment for a reading-speed product.707172737475788283848586878990919293"Jacob, we are finalizing your listening plan." A loading screen to make the personalization feel like real work, with your name on it. Standard move, and it works.94Yes/no questions during the finalize: stressed by work reading, feel like a slow reader, have adhd or dyslexia. These build the problem right before the paywall. The progress bar up top pulls you through them via goal gradient.959697The adhd/dyslexia question is the segmentation that matters here. Speechify leans hard on the accessibility angle, and a yes flags a user with a real reason to pay.9899The paywall. One plan, 3 days free then $139.99/year shown as "only $2.69/week." Pricing the annual as a weekly number shrinks the sticker. "21,294 started Premium this week" adds live social proof and the feature list is benefit-led. There's an X, so it's dismissable.100101A rate prompt stacked right on the paywall. Asking for the review at peak sentiment is the right instinct, but doing it over the paywall splits attention at the exact moment you want the sale. I'd test the rating one screen earlier, after the demo.102Signup comes after the paywall, not before. Letting people go through the whole demo and trial offer anonymously cuts early dropout. The tradeoff is you're asking a high-intent user to make an account right after the money ask.103104105106107108109110111112113114115116117118Instead of dropping you into a blank home, they push "add first document" right away. The aha for this app is hearing your own file read aloud, so they get you there fast.119120121122"Listen to 500 words" is the free taste on your own document. A small allowance that proves the value on content you actually care about before the next paywall.123124125126127128129130131132133134135136137138139140141142143144Another rate prompt, this time mid-read. That's two asks now. More asks catch more reviews but risk annoyance. I'd cap it at the one that converts best.145146147148149150151The second paywall, then the native Apple sheet. This is where a lot of the conversions actually land, after the first wall was dismissed and you've used the app on your own file.152153154155156157158159160161162163164165166167168169170171172Post-purchase they keep personalizing with a quick fiction/non-fiction question for the book store. Smart to carry the momentum into activation instead of stopping at the sale.173174175
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