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Health Fitness

Impulse onboarding flow

31 screens · Screen Recording · recorded Jul 2024
Health FitnessSoft paywall · trial optionalpaywall: post onboarding quizquiz drivengoal settingsocial proof heavyvalue prop carouselthree tier comparisonlifetime optionfeature list

Impulse pricing and paywall terms

Weekly $6.99 (default) / Yearly $39.99 / Lifetime $49.99 ('50% off'), free-trial toggle off by default; exit offer $28.99/yr

Impulse onboarding screen 3: ATT fires on launch3
ATT fires on launch. The purpose string is unusually honest: 'improve attribution to bring more users like you to Impulse'.
Impulse onboarding screen 4: 'Meet Impulse, your personal brain trainer' with three jobs: 'Keep your brain sharp', 'Discover more about…4
'Meet Impulse, your personal brain trainer' with three jobs: 'Keep your brain sharp', 'Discover more about yourself', 'Relax and unwind'. Three different reasons on the first card widens who this is for.
Impulse onboarding screen 55
Impulse onboarding screen 6: '60,000,000 users chosen Impulse.' Big social proof number on the last carousel card6
'60,000,000 users chosen Impulse.' Big social proof number on the last carousel card. The 2025 capture bumps it to 100,000,000.
Impulse onboarding screen 7: A custom alert: 'You'll need to turn on Push7
A custom alert: 'You'll need to turn on Push. In order to fully experience Impulse, you'll need to turn on notifications.' Framing push as required is pushy and not true. I'd test a benefit-led ask tied to the daily training reminder instead.
Impulse onboarding screen 8: 'Do you know how brain training works?' Whatever you answer, the next two screens explain it8
'Do you know how brain training works?' Whatever you answer, the next two screens explain it. A setup question that earns permission to teach.
Impulse onboarding screen 9: 'Engage in a 5-minute daily training session that includes three science-inspired exercises.' Sets the habit…9
'Engage in a 5-minute daily training session that includes three science-inspired exercises.' Sets the habit expectation early. Five minutes a day is an easy thing to say yes to.
Impulse onboarding screen 1010
Impulse onboarding screen 11: Goals as multi-select, 'choose all relevant ones'11
Goals as multi-select, 'choose all relevant ones'. Right call. 'Overcome anxiety' next to 'Test my IQ and skills' shows how wide they're casting.
Impulse onboarding screen 12: 'Why are the primary goals you selected important to you?' Asking the why behind the goal12
'Why are the primary goals you selected important to you?' Asking the why behind the goal. 'Advance career' or 'Enhance overall well-being' gives them emotional copy to echo later, and makes you say your own reason to pay out loud.
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Impulse onboarding screen 14: Echoes the answer: 'Explore more than 35 games and 9 tests that can help you enhance overall well-being.'…14
Echoes the answer: 'Explore more than 35 games and 9 tests that can help you enhance overall well-being.' Picked well-being, got a well-being pitch. Simple personalization continuity.
Impulse onboarding screen 15: '41% of people are unsure how to keep their brains healthy', cited to the American Journal of Geriatric…15
'41% of people are unsure how to keep their brains healthy', cited to the American Journal of Geriatric Psychiatry. A stat with a source breaks up the quiz and makes the problem feel common.
Impulse onboarding screen 1616
Impulse onboarding screen 17: 'We're here to help17
'We're here to help. 61% of users reported feeling a sharper brain after the first consecutive 7 days of training.' Follows the satisfaction question, and the 7-day window sets up the habit they want.
Impulse onboarding screen 18: 'Do you have ADHD?' A segmenting question18
'Do you have ADHD?' A segmenting question. The next screen is built for the yes.
Impulse onboarding screen 19: 'Make ADHD your superpower!' with a 5-star review from someone with ADHD: 'I have much better focus!' A…19
'Make ADHD your superpower!' with a 5-star review from someone with ADHD: 'I have much better focus!' A segment-specific testimonial right after the segment question. Smart.
Impulse onboarding screen 21: 'What would you like to discover about yourself?' IQ score, archetype, ADHD type, procrastination type…21
'What would you like to discover about yourself?' IQ score, archetype, ADHD type, procrastination type, trauma response. They're selling self-discovery tests as much as games, which pulls in people who'd never download a 'brain games' app.
Impulse onboarding screen 2525
Impulse onboarding screen 28: 'Memory' with a brain diagram and 'Do you want to improve memory?' Yes/No28
'Memory' with a brain diagram and 'Do you want to improve memory?' Yes/No. A skill-by-skill yes is a string of tiny commitments, and naming the hippocampus and prefrontal cortex makes it feel like science.
Impulse onboarding screen 3030
Impulse onboarding screen 31: 'Try Impulse Premium for free' with a VIP badge and a feature list: personalized workouts, 35+ games and 200+…31
'Try Impulse Premium for free' with a VIP badge and a feature list: personalized workouts, 35+ games and 200+ puzzles, IQ and trauma response tests, 'comparison to peers'. A value recap to prime the paywall, but then they ask three more questions before any price shows up.
Impulse onboarding screen 33: 'Select your gender33
'Select your gender. This will help to make your training plan more relevant.' Gives a reason for the ask. Good practice.
Impulse onboarding screen 34: 'Set a daily goal': 5 min Regular, 10 min Serious, 20 min Challenging34
'Set a daily goal': 5 min Regular, 10 min Serious, 20 min Challenging. It 'impacts training streaks', so it's a commitment and a streak hook in one tap.
Impulse onboarding screen 35: 'How did you hear about us?' right before the paywall35
'How did you hear about us?' right before the paywall. Cheap self-reported attribution, which matters more when ATT data is thin.
Impulse paywall with pricing, onboarding screen 3636
'Discover your potential, uncover yourself.' Weekly $6.99 is preselected with the trial toggle off ('Not sure yet? Enable free trial'). Yearly $39.99 and Lifetime $49.99 with a '50% off' badge sit below. Weekly default is the revenue-per-user bet, and a lifetime barely above yearly makes lifetime look cheap.
Impulse onboarding screen 37: 'You're ready37
'You're ready! Now finish your first 3 games to get a reward.' A concrete first task with a carrot attached. Good activation.
Impulse onboarding screen 3838
Impulse onboarding screen 40: Each game card names the benefit: 'Attention span', 'Peripheral vision'40
Each game card names the benefit: 'Attention span', 'Peripheral vision'. Ties a simple game back to the cognitive goals from the quiz.
Impulse onboarding screen 41: Today tab: a 'Training program' of three games (Identical items, Hidden ghosts, Ancient numbers) plus a…41
Today tab: a 'Training program' of three games (Identical items, Hidden ghosts, Ancient numbers) plus a 'Relaxing game' cooldown. Exactly what screens 9 and 10 promised.
Impulse onboarding screen 42: 'We've selected you for this special offer42
'We've selected you for this special offer. Tap the box to get your discount.' The second offer is a gift box you tap open. A small interaction that makes the discount feel earned.
Impulse onboarding screen 44: 'Available on this screen only': $28.99 billed yearly, framed as 'Just $0.56 / week' with '92% off' on the box44
'Available on this screen only': $28.99 billed yearly, framed as 'Just $0.56 / week' with '92% off' on the box. The 92% is measured against the $6.99 weekly default, which is one more reason to default to weekly.

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