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Musa Period Pregnancy onboarding flow

29 screens · Screen Recording · recorded Oct 2026
Health FitnessSoft paywall · trial requiredpaywall: post onboarding quizquiz drivengoal settingsocial proof heavyannual default with trialdiscount countdown timerpricing anchor strikethrough

Musa Period Pregnancy pricing and paywall terms

7 day free trial with a day 5 reminder, charged day 7 on 3 Nov 2026. USD 59.98 struck through to USD 29.99 per year, under a 59 second 'limited time offer' countdown.

Musa Period Pregnancy onboarding screen 3: 'Your period doesn't have to suck.' Plain, slightly rude, and it sounds like a person wrote it3
'Your period doesn't have to suck.' Plain, slightly rude, and it sounds like a person wrote it. In a category full of clinical euphemism that's the entire brand in six words.
Musa Period Pregnancy onboarding screen 4: 'You're in control4
'You're in control. Your data is yours, period. No governments, no companies.' A privacy promise on screen four, in the bluntest terms available. That's the objection standing between a lot of people and a period tracker right now, and they answer it before asking for anything at all.
Musa Period Pregnancy onboarding screen 8: Apple sign-in on screen eight, before the cycle-or-pregnancy fork8
Apple sign-in on screen eight, before the cycle-or-pregnancy fork. Signing up before you've said which product you want is the wrong way round.
Musa Period Pregnancy onboarding screen 13: 'For myself' or 'have a partner code'13
'For myself' or 'have a partner code'. Partner mode surfaced on the first question. That's a growth loop hiding inside a segmentation question, and it costs them nothing to ask.
Musa Period Pregnancy onboarding screen 15: 'We do not replace your doctor.' The medical disclaimer given a screen of its own rather than buried in terms15
'We do not replace your doctor.' The medical disclaimer given a screen of its own rather than buried in terms. Legal necessity and trust signal in the same move.
Musa Period Pregnancy onboarding screen 16: 'How did you hear about Musa?' Friends, family, TikTok, Instagram, App Store search16
'How did you hear about Musa?' Friends, family, TikTok, Instagram, App Store search. An attribution survey inside onboarding, which is how apps rebuild the channel data ATT took away.
Musa Period Pregnancy onboarding screen 18: 'Track my cycle' or 'track my pregnancy'18
'Track my cycle' or 'track my pregnancy'. Two entirely different products, two entirely different customer lifetimes, forked in one tap.
Musa Period Pregnancy onboarding screen 21: 'Is there anything about your cycle that's worrying you21
'Is there anything about your cycle that's worrying you? My period is late. Cycle is irregular. Painful cramps.' They lead with worry. Someone installing this app at 2am has one of these in their head already, and seeing it written down is the moment they decide the app is for them.
Musa Period Pregnancy onboarding screen 25: 'Are you currently using any form of birth control25
'Are you currently using any form of birth control? Your data stays private.' The privacy line repeated on the question people are wariest about. Saying it once on screen four isn't enough and they clearly know it.
Musa Period Pregnancy onboarding screen 27: 'Have you been diagnosed with any of these27
'Have you been diagnosed with any of these? Select all that apply.' Conditions captured as multi-select, which is the only honest format for this question.
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Musa Period Pregnancy onboarding screen 28: 'Tap the day your last period started.' A calendar rather than a number field28
'Tap the day your last period started.' A calendar rather than a number field. The input matches the way people actually remember.
Musa Period Pregnancy onboarding screen 31: 'What makes Musa different: daily hormone forecast, meditations, tracking.' A positioning screen dropped into…31
'What makes Musa different: daily hormone forecast, meditations, tracking.' A positioning screen dropped into the middle of the quiz, exactly where attention would otherwise start to sag.
Musa Period Pregnancy onboarding screen 35: 'Your cycle literally changes your energy and motivation to workout, and that's ok.' Education delivered as…35
'Your cycle literally changes your energy and motivation to workout, and that's ok.' Education delivered as reassurance, right after a question that could easily have felt like judgement.
Musa Period Pregnancy onboarding screen 43: 'Stress before your period can amplify anxiety and overthinking.' Every few questions they explain why they…43
'Stress before your period can amplify anxiety and overthinking.' Every few questions they explain why they asked the last one. The quiz teaches while it collects, which is why forty screens of it doesn't feel like forty screens.
Musa Period Pregnancy onboarding screen 47: 'Have you been experiencing any of these lately47
'Have you been experiencing any of these lately? Pick to get personalized...' Symptoms as the last input, and the one the daily content will actually run on.
Musa Period Pregnancy onboarding screen 49: Five named loading stages: analyzing your cycle, decoding your phase, understanding your patterns, preparing…49
Five named loading stages: analyzing your cycle, decoding your phase, understanding your patterns, preparing, creating your plan. A long sequence, and it's earned by an equally long quiz.
Musa Period Pregnancy onboarding screen 57: 'Cycle Wellness Score 5657
'Cycle Wellness Score 56. Doing better than most. You're already doing more than most.' A score with the reassurance attached to it. Putting a number on someone's body is risky, and that second line is what keeps it from landing badly.
Musa Period Pregnancy onboarding screen 61: '94% of women on Musa go from just tracking their period to better...' An outcome stat rather than a download…61
'94% of women on Musa go from just tracking their period to better...' An outcome stat rather than a download count, placed after the personal result.
Musa Period Pregnancy onboarding screen 64: 'She's your companion64
'She's your companion. Take care of yourself and watch her grow with you.' The dragon introduced as something that depends on your self-care. Same mechanic as Tipple's camp, pointed at a different behaviour.
Musa Period Pregnancy onboarding screen 68: 'Meet your dragon68
'Meet your dragon. She'll help you build a self-care habit that sticks.' The retention device named plainly, which is more honest than most gamification gets.
Musa Period Pregnancy onboarding screen 69: 'Hatch the egg.' A tap-to-hatch interaction69
'Hatch the egg.' A tap-to-hatch interaction. Small, physical, and it's an investment made one screen before the price.
Musa Period Pregnancy onboarding screen 77: 'You hatched Nymera77
'You hatched Nymera. She is ready to grow with you.' Your dragon has a name now. Naming a thing is the cheapest way there is to make it hard to abandon.
Musa Period Pregnancy onboarding screen 82: 'Try free for 7 days, then 50% off when you subscribe82
'Try free for 7 days, then 50% off when you subscribe. Limited time.' The discount announced a screen ahead of the paywall, so the price arrives already framed as a deal rather than as a number.
Musa Period Pregnancy paywall with pricing, onboarding screen 8484
The trial by day: today full access, day 5 a reminder, day 7 charged on 3 Nov 2026. $59.98 struck through to USD 29.99 a year, with a countdown reading 00:59. The dated breakdown is the trustworthy part and the one-minute timer is the opposite of that. Running both on the same screen works against itself, and the timer is the piece I'd cut.
Musa Period Pregnancy onboarding screen 93: 'Did you know your energy and skin shift with your cycle?' Education continuing after the paywall, which is…93
'Did you know your energy and skin shift with your cycle?' Education continuing after the paywall, which is how this product keeps a daily open rate.
Musa Period Pregnancy onboarding screen 95: 'Today you're the Water Goddess95
'Today you're the Water Goddess. Cycle phase: menstrual.' The phase named as an identity rather than a clinical stage. Small reframe, and it's the difference between a chart and a thing you want to check.
Musa Period Pregnancy onboarding screen 96: 'Daily hormonscope: time to grab your IDGAF undies, comfiest sweats and a book.' The voice carried into the…96
'Daily hormonscope: time to grab your IDGAF undies, comfiest sweats and a book.' The voice carried into the product rather than left in the marketing. This is the screen people will screenshot and send to a friend, which is the cheapest acquisition there is.
Musa Period Pregnancy onboarding screen 97: Notification permission after the paywall and after the first piece of daily content, so you've already seen…97
Notification permission after the paywall and after the first piece of daily content, so you've already seen what you'd be getting.
Musa Period Pregnancy onboarding screen 99: 'Connect to Apple Health to bring your history across.' Health sync last, framed as importing what you…99
'Connect to Apple Health to bring your history across.' Health sync last, framed as importing what you already have rather than handing over something new.

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