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The Pour Over onboarding flow

19 screens · Screen Recording · recorded Oct 2026
NewsFreemiumpaywall: post onboarding quizquiz drivengoal settingsocial proof heavyannual default with trial

The Pour Over pricing and paywall terms

3 day free trial, then Yearly USD 69.00 shown as $5.75/mo against Monthly USD 9.00/mo. 'Trial activated, no payment due now.' A free tier keeps the daily edition, prayer and puzzles; search and the archive are premium.

The Pour Over onboarding screen 2: Tracking prompt first, with 'we use tracking to learn how our ads are doing' as the reason2
Tracking prompt first, with 'we use tracking to learn how our ads are doing' as the reason. Honest, and still spent before the app has said what it is.
The Pour Over onboarding screen 3: 'Let's start getting hope back into your headlines.' The entire positioning in one line: same news, different…3
'Let's start getting hope back into your headlines.' The entire positioning in one line: same news, different feeling. For a news product that's the only differentiator left.
The Pour Over onboarding screen 4: Account creation before the quiz and before anything has been shown4
Account creation before the quiz and before anything has been shown. The most expensive placement there is, and it's the second screen.
The Pour Over onboarding screen 5: Apple sign-in with Hide My Email on offer5
Apple sign-in with Hide My Email on offer. For a product that is literally a daily email, the relay address is the thing to watch.
The Pour Over onboarding screen 6: 'What news do you enjoy most?' Multi-select across politics, business, world affairs, pop culture, tech…6
'What news do you enjoy most?' Multi-select across politics, business, world affairs, pop culture, tech, sports, science and health. Standard interest capture, and it's question 1 of 6 with the count shown.
The Pour Over onboarding screen 8: 'How does the news leave you feeling8
'How does the news leave you feeling? Anxious, angry, overwhelmed, numb, depressed, neutral, informed, joyful.' Six of the eight options are negative. The question is built so most people name a problem, and that answer becomes the pitch three screens later.
The Pour Over onboarding screen 10: 'What best describes your views?' Conservative, liberal, independent, other, prefer not to say10
'What best describes your views?' Conservative, liberal, independent, other, prefer not to say. Asking political affiliation inside onboarding is a real risk, and for a product selling balance it's also the thing that makes the promise credible. 'Prefer not to say' being there matters.
The Pour Over onboarding screen 11: 'How much do you take in each day?' The consumption number, which is about to be contrasted with their…11
'How much do you take in each day?' The consumption number, which is about to be contrasted with their one-email format.
The Pour Over onboarding screen 12: 'When do you want your news each day?' First thing at 6am, at lunch, or a custom time12
'When do you want your news each day?' First thing at 6am, at lunch, or a custom time. They're scheduling the habit before they've sold the product.
The Pour Over onboarding screen 13: 'Calculating your results, reading your answers.' The usual pause to make the quiz feel consequential13
'Calculating your results, reading your answers.' The usual pause to make the quiz feel consequential.
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The Pour Over onboarding screen 15: 'The not-so-good news: you finish the news feeling anxious', shown against real Fox News and CNN headlines…15
'The not-so-good news: you finish the news feeling anxious', shown against real Fox News and CNN headlines about tariffs and markets. Using the actual competition as the problem statement is sharp, and it's only possible because they aren't competing on the news itself.
The Pour Over onboarding screen 16: 'The great news: once readers switch to The Pour Over, [most] feel less anxious about the news.' Problem…16
'The great news: once readers switch to The Pour Over, [most] feel less anxious about the news.' Problem screen, then relief screen. The structure nearly every quiz-driven flow uses, done here with the user's own emotional answer as the input.
The Pour Over onboarding screen 17: 'Same news, no alarm bells17
'Same news, no alarm bells. Turn headlines into prayer. The day's stories in one...' Three differentiators, each one a direct answer to a feeling they just had you name.
The Pour Over paywall with pricing, onboarding screen 1818
'Trusted by 1.5 million readers.' 3 day free trial, then Yearly at USD 69.00 shown as $5.75/mo, against Monthly at USD 9.00. 'Trial activated, no payment due now, cancel anytime' sits under the button. Note the gap between the plans is small, which makes the annual an easier yes than a big discount would.
The Pour Over onboarding screen 20: 'As a free user you still get access to daily prayer, today's puzzles...' Spelling out what the free tier…20
'As a free user you still get access to daily prayer, today's puzzles...' Spelling out what the free tier keeps, right after the paywall. That's an unusually generous thing to say at the moment you've just been declined, and it's why a declined user comes back.
The Pour Over onboarding screen 22: 'Notifications are off for The Pour Over22
'Notifications are off for The Pour Over. Tap below to open settings.' They missed the system prompt and now have to send people into Settings, which converts far worse. Worth catching the permission at the right moment instead.
The Pour Over onboarding screen 28: 'The 5 minute voter guide that won't ruin your day.' The onboarding promise carried through into the actual…28
'The 5 minute voter guide that won't ruin your day.' The onboarding promise carried through into the actual content. That consistency is what makes it believable.
The Pour Over onboarding screen 30: A second paywall inside the product, same 3 day trial and same prices, triggered by reading rather than by…30
A second paywall inside the product, same 3 day trial and same prices, triggered by reading rather than by position in a flow.
The Pour Over onboarding screen 34: 'Search is a premium feature34
'Search is a premium feature. Find any story, explainer or prayer The Pour Over has ever published.' Gating the archive rather than the daily edition. The habit stays free and the depth costs money, which is the right thing to charge for in news.

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