Auto-Renewal Rate = (Successfully Renewed Subscriptions / Total Subscriptions Eligible for Renewal) x 100. For example: 18,400 successful renewals / 20,000 eligible = 92% auto-renewal rate.
Yes. Users can manage auto-renewal through Settings > Apple ID > Subscriptions on their iPhone. When a user turns off auto-renewal, their subscription remains active until the end of the current billing period, then expires. Your app receives a notification of this change via server-to-server notifications.
Apple and Google send server-to-server notifications when subscription status changes. With Botsi, you can listen for the ‘auto_renew_disabled’ event to trigger retention campaigns — like an in-app message offering a discount or highlighting features the user has not tried yet.
Virtually all subscription apps on iOS and Android use auto-renewal — it is the default and recommended model for both app stores. The real question is what percentage of users keep auto-renewal enabled, which typically ranges from 70-90% depending on the app category and value delivery.
A method of product experimentation in which users are randomly split into two or more cohorts (e.g., Group A and Group B), with each group exposed to a different variation of a feature such as copy, design, or pricing. A primary success metric is established before the test begins, and the outcome is typically measured using frequentist statistics and confidence intervals to determine if one version outperforms the other — or if results are inconclusive.
A key stage in the customer lifecycle that occurs after acquisition. Activation is defined by a user completing a high-value action for the first time — such as starting a trial, making a purchase, or engaging with a core feature. The exact definition depends on the app’s monetization model and business goals.
A user who currently has an active, paid subscription. This excludes users in a grace period, trial, or lapsed state, and is typically the core population used when calculating MRR or churn rate.
The process of improving an app’s visibility in app store search results and browse sections (e.g., on Apple’s App Store or Google Play). ASO involves optimizing elements like the app name, description, keywords, icon, screenshots, and video preview to drive organic installs and improve conversion rates from page views to downloads.
Apple’s paid user acquisition channel that displays targeted ads at the top of App Store search results. ASA allows marketers to bid on keywords, define demographic and behavioral targeting, and optimize campaigns based on user value post-install, such as subscription conversion or trial start.
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