The major ones are GDPR (European users), CCPA/CPRA (California users), and Apple’s App Tracking Transparency (all iOS users). You also need to comply with Apple and Google’s data collection disclosure requirements in their app stores. If you handle health data, HIPAA may apply in the US.
ATT requires user consent before tracking across apps. With 20-35% opt-in rates, ad attribution has become less precise, making paid acquisition harder to measure. Subscription apps should invest more in first-party data strategies, contextual targeting, and organic channels like ASO to reduce dependence on cross-app tracking.
Yes, absolutely. Both Apple and Google require a privacy policy link before your app can be published. It should clearly explain what data you collect, how you use it, who you share it with, and how users can request deletion. Use plain language — legalese reduces user trust.
Links that direct users to specific in-app locations rather than simply opening the app. When combined with attribution and deferred deep linking, they enable seamless experiences across channels and platforms — valuable for re-engagement, referrals, and onboarding.
A technique that routes users to a specific screen or piece of content in the app after installation — often used for campaigns, referrals, or personalized onboarding. It enables seamless user flows from ad click to in-app action, even when the app isn’t already installed.
A promotional code that offers users a reduced subscription price, often used during onboarding, seasonal campaigns, or win-back efforts. Codes can drive urgency, personalize offers, or reward referrals.
Offering a lower-priced plan or reduced feature set to users who show signs of canceling or resisting a premium offer. Downselling helps preserve revenue and reduce full churn by keeping users subscribed at a lower commitment level.
The percentage of users who abandon a process before completing it — such as leaving onboarding, exiting at the paywall, or quitting checkout. Drop-off analysis helps identify friction points and optimize the user journey for higher conversion.
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