Grace Period Recovery Rate = (Subscribers Recovered During Grace Period / Total Grace Period Entries) x 100. Revenue Saved = Recovered Subscribers x Monthly Price. For example: 3,500 recovered x $9.99 = $34,965/month saved.
On iOS, the grace period is 6 days for weekly subscriptions and 16 days for all other durations. You must enable it in App Store Connect. On Google Play, the default grace period is 7 days for monthly and 14 days for annual subscriptions. During this time, Apple and Google retry the payment while you can choose to maintain or revoke access.
Yes, in most cases. Maintaining access keeps users engaged and gives them a reason to fix their payment issue. Revoking access immediately creates frustration and reduces the chance they will update their card. The slight revenue risk of giving access during retries is far outweighed by the recovery rate improvement.
Send a non-alarming push notification or in-app message on day 1: 'There was an issue with your payment — tap to update.' Follow up on day 5 with a reminder emphasizing what they will lose. On the final day, send an urgent message. Botsi can trigger these messages automatically based on billing status events.
Incorporating game-like elements—such as points, streaks, badges, or level progress—into the app experience to increase user motivation, engagement, and long-term retention. Gamification is often used to reinforce daily habits or reward subscription milestones.
A Google Ads campaign type that automatically promotes your app across Google Search, Play Store, YouTube, and the Display Network. GAC uses machine learning to optimize ad placements and creative variations for installs, in-app actions, or subscription conversions.
Google's official framework for handling in-app purchases and subscriptions on Android devices. It provides APIs for managing trials, renewals, grace periods, and refunds, and is required for processing payments through Google Play.
The total subscription income earned before deducting app store platform fees, refunds, or taxes. Gross revenue provides a top-line view of monetization performance and is often contrasted with net revenue for financial analysis.
A compounding system where actions from existing users (like referrals, content sharing, or community engagement) lead to new user acquisition, which in turn fuels more engagement and further growth. Growth loops are more sustainable than linear acquisition models and often enhance LTV over time.
Botsi automatically shows the right price to every user. Stop guessing and start growing.