Content that is glanceable and actionable: daily metrics (step count, streak days), progress toward goals (68% of weekly target), timely information (today's weather, next event), and motivational nudges ('3 habits left today'). The best lock screen content makes users feel accomplished or informed in under 2 seconds.
Prompt users during onboarding with a visual showing the widget in context ('Add to your lock screen for daily reminders'). Show the widget benefit with real data ('Widget users complete 2x more goals'). Send a push notification after 3 days of usage suggesting the widget. Make the value proposition clear — the widget should feel like a productivity upgrade, not a marketing channel.
Yes, for apps with real-time use cases. Live Activities (iOS 16+) keep your app visible on the lock screen during active events — workouts, meditation sessions, cooking timers, etc. This persistent visibility reinforces the subscription's value. Apps that implemented Live Activities report 15-25% increases in session completion rates and measurable improvements in renewal rates.
A messaging strategy that targets users at key moments in their journey - from onboarding and trial to renewal and reactivation. Channels like email, push notifications, and in-app messages are orchestrated around behavioral triggers to drive higher conversion and retention.
The total revenue a user is expected to generate over the entire duration of their relationship with your app. LTV is a foundational metric for forecasting revenue, setting CAC targets, and evaluating the long-term impact of product or pricing decisions.
The process of adapting your app's content, pricing, messaging, and visuals for different languages, regions, or cultural norms. Effective localization improves global conversion rates, user trust, and long-term retention in international markets.
The percentage of users who remain active and/or subscribed after extended periods (e.g., day 30, day 90, or day 180). Particularly important for subscription apps with annual plans or freemium models where monetization happens later in the user lifecycle.
A key profitability metric that compares the average Lifetime Value of a user to the average Customer Acquisition Cost. A ratio of 3:1 is often cited as a healthy benchmark for sustainable growth and efficient marketing spend. But lifetime value is measured differs across apps and industries, so don't use this as a hard and fast rule
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